Digital data is driving e-commerce in a huge way, and this will get more intense as we go along. This conversation explores trends, sources, and use cases of digital data.
Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Jumpshot.
Deren Baker: I’m the CEO of Jumpshot. Jumpshot is a marketing analytics company that helps any company understand its customers’ entire online life. We do that through a panel of a hundred million users’ clickstream. We slice and dice that clickstream behavior to help our customers understand everything from the entire customer journey of a specific audience all the way down to helping them isolate customer segments who are about to take a specific behavior like buy a car or go on a vacation. >>>
James points out that in e-commerce and digital marketing, point solutions have become more effective than the broad suites from players like Adobe and Marketo. Read on and see if you agree!
Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Magnetic.
James Green: I’m the CEO of Magnetic. Magnetic is a marketing and advertising technology company. The simplest way to think about us is we learn about what you’re looking for when you’re looking to buy something on the Internet through very large and distributed data networks. We help our customers communicate with you either by showing you advertisements or by customizing their web pages or by sending you emails. That’s what we do. >>>
According to iResearch Consulting Group, the online-to-offline (O2O) market size is estimated to have grown 38% over the year to RMB 335 billion (~$53.78 billion). The market is expected to grow by over 20% each year through 2018 to be worth RMB 626 billion (~$100.501 billion) in China. China’s Zhongshang Huimin is the latest O2O player to enter the Billion Dollar Unicorn club.
As with other Vision India 2020 ideas, Gagori was also originally designed as a billion dollar project. It focused on using Japanese and Italian designers working with Indian potters and ceramicists to create high-end dinner sets, vases, platters, pots, etc. You can read it here.
Once again, there is a comparable opportunity with some of the same ideas, but without the need to scale at exponential pace. You could build a set of e-commerce businesses that specifically focus on high-end ceramics.
According to a report by Grand View Research, the market for global organic personal care products was estimated at $8.43 billion in 2013. Driven by increasing customer awareness about organic products, this market is expected to grow rapidly in the coming years. In North America, the organic personal care product market was estimated to be worth more than $2.5 billion in 2012 and is expected to grow to nearly $5.5 billion by the year 2020. Jessica Alba’s The Honest Company is an IPO prospect from this market. >>>
Have you ever been an international student in a US college or university that required your parents having to transfer money to your school?
Or perhaps have a child studying abroad for whom you have to do this? In either case, you may want to read this interview to learn about how cross-border payments are transforming the efficiency in the sector.
Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Flywire.
Mike Massaro: I’m the CEO of Flywire. We’re an international payments company. We help global consumers make large payments around the world.
Sramana Mitra: What are the key trends driving your space? >>>
Content and Commerce are trying to integrate, albeit at a slow pace. The world order is very far still from my 2007 vision: Web 3.0 = (4C + P + VS). Nonetheless, read on to learn about some very interesting developments in the industry.
Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Zmags.
Brian Rigney: I’m the CEO of Zmags. I joined Zmags just about two years ago. My background before that has been a series of startups including companies like CashStar that does digital commerce through gift cards and other applications.
Sramana Mitra: That’s a Maine company right?
Brian Rigney: That is a Maine company, yes. You can find them at CashStar.com. >>>
Etsy (Nasdaq: ETSY) went public earlier this year, a much awaited IPO at an $1.8 billion valuation. But since listing, serious issues with the company have resulted in a tumbling valuation under public market scrutiny. At its current stock price, Etsy is still appearing above the billion dollar mark, but barely so. And its trajectory indicates that Etsy is on its way from being a prized Unicorn to a faltering Unicorpse.