Can you still compete with Amazon in niche eCommerce?
You can, but the rules of the game have changed substantially.
Watch this inspiring 1 minute 33 seconds video and learn how:
This is a comprehensive discussion on the current state of the union in e-commerce with the CEO of one of the most popular platforms on which thousands of e-commerce sites are built. The outlook is somewhat scary with Amazon dominating at an alarming scale. But democratization is also on the horizon. Very interesting conversation, and a must-read for everyone who is involved in the e-commerce space.
Sramana Mitra: Let’s start by introducing yourself as well as Magento.
Mark Lavelle: I’m the CEO of Magento Commerce. We are the largest global platform for digital commerce in the world. We recently spun out of eBay when eBay and PayPal split up about a year ago. >>>
According to a BI Intelligence report, the US consumers spent an estimated $385 billion online in 2016 and are expected to spend $632 billion in 2020. The report also found that the number of online shoppers in the US grew by nearly 20 million last year to 224 million shoppers.
Did you know that mobile shoppers have a low conversion rate on their devices? People browse on the mobile device, but actually buy on the desktop? Read on more.
Sramana Mitra: Let’s introduce our audience to yourself as well as to Blue Acorn.
Kevin Eichelberger: I’m the Founder of an e-commerce agency called Blue Acorn. We’ve been around for eight and a half years and have worked with B2B and B2C brands helping them solve one problem in two different ways. The problem that we help them solve is how to create the best possible online shopping experience. We either do that through radically changing their online shopping experience or by incrementally improving their online shopping experience. >>>
According to a report by IBISWorld, the US jewelry store industry is estimated to have grown 1.2% annually through the years 2011 to 2016 to be worth $35 billion in 2016. The industry is expected to grow at a modest 0.4% annually through till 2021, primarily due to the decline in precious metal cost over the years. But decelerating growth rates do not seem to bother the new member of the Billion Dollar Unicorn brigade Kendra Scott.
Can you imagine what a retailer has to go through these days in their effort to stay cutting edge? Amazon is innovating at a furious pace, and all online retailers are scrambling to keep up. This interview discusses some of their challenges.
Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Skava.
Arish Ali: Skava is a Silicon Valley-based startup that was founded in 2002 in San Francisco. My co-founder and I wanted to bet big on mobile. This was 2002 >>>
Digital data is driving e-commerce in a huge way, and this will get more intense as we go along. This conversation explores trends, sources, and use cases of digital data.
Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Jumpshot.
Deren Baker: I’m the CEO of Jumpshot. Jumpshot is a marketing analytics company that helps any company understand its customers’ entire online life. We do that through a panel of a hundred million users’ clickstream. We slice and dice that clickstream behavior to help our customers understand everything from the entire customer journey of a specific audience all the way down to helping them isolate customer segments who are about to take a specific behavior like buy a car or go on a vacation. >>>
James points out that in e-commerce and digital marketing, point solutions have become more effective than the broad suites from players like Adobe and Marketo. Read on and see if you agree!
Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Magnetic.
James Green: I’m the CEO of Magnetic. Magnetic is a marketing and advertising technology company. The simplest way to think about us is we learn about what you’re looking for when you’re looking to buy something on the Internet through very large and distributed data networks. We help our customers communicate with you either by showing you advertisements or by customizing their web pages or by sending you emails. That’s what we do. >>>