Corporate venture capital takes many different forms. The most common one is to help the parent company keep its fingers on strategic innovation. Typically, this includes both adjacent revenue opportunities, as well as new business areas, including some that may be disruptive to the company’s core business.
My main observation about what corporate venture capital needs to do differently from generic VC is around how the subject of TAM (Total Available Market) is considered.
In ordinary venture capital, more often than not, the goal is to identify billion dollar, hyper fast-growth business opportunities.
These, though, are extremely difficult to find.
There are, however, many more $100 million, $200 million business opportunities out there.
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Consider this scenario:
A large technology corporation has a few hundred products that are sold to thousands of enterprises and small-medium businesses.
Because of the fast pace of change in technology, every single product in the portfolio experiences market pressures of various kinds. Competition from startups. Integration requirements with external products. Architecture changes in the technology stack. New capabilities due to new discoveries.
How does such a corporation stay on top of the constant need to innovate, and not get disrupted by an upstart?
My answer: Train the Intrapreneurs.
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Last year, we launched a program called the 1M/1M Incubator-in-a-Box. Part of its goal has been to stimulate corporate innovation and intrapreneurship. It has exposed us to a broad range of technology companies and their innovation goals, strategies, and processes. While most of what we have learned is confidential, I will synthesize some trends we’re seeing in this domain.
There is a real trend developing right now of corporations becoming crucibles of innovation and entrepreneurship in a systematic way. In this post, I will discuss four specific sub-categories of this trend that we’re seeing, and for all practical purposes, participating in.
Sramana Mitra: I’m going to switch gears a bit and ask you to put on your Chief Innovation Officer hat on. Let me give you a bit of context about why I want to go in this direction. In our incubator program, one of the areas we’re doing a lot of work on right now is corporate incubation, in partnership with some of the largest companies in the technology domain. We are seeing interest as well as projects. Actually, some of these projects are already in full swing where we are doing incubation of entrepreneurs. In the same way, we invite entrepreneurs to come in to the One Million by One Million program to learn how to build a business, some of our corporate partners are sponsoring intrapreneurs to come in to One Million by One Million and get their projects incubated.
We have two interesting discussions in this interview with Naveen: one about Big Data and a second one about Corporate Incubation. As you know, in 1M/1M, we’re working on Corporate Incubation quite extensively. Naveen throws light on Xerox’s strategy.
Sramana Mitra: Naveen, let’s start with a bit of your background and also by setting the context of the old Xerox versus the new Xerox.
Naveen Sharma: First of all, thank you for this opportunity. My name is Naveen Sharma. I have a dual role in Xerox. I manage a resource lab in one of Xerox’s innovation center, which is in Webster, New York. Concurrently, I also have a role as the Chief Innovation Officer, Xerox Retail. As part of my Chief Innovation Officer role, I’m tasked to develop and deliver new innovations that can eventually become new Xerox services. Most people would associate Xerox with printing services, but over fifty percent of our revenue now comes from services. It’s an area that is growing as we take a vertical approach.We are looking to bring some innovations in retail IT, as well as IT applied to some of the specific domains, such as industrial, hospitality, or media.
Sramana Mitra: What have you seen in the last five years that are major trends in this space? What are the drivers currently, and what do you foresee will be the drivers in the next two to five years?
Shaun Conolly: I was in the application platform business with JBoss and Red Hat. I was also in the virtualization cloud area with VMware. If we look at the software industry from a high level, four major disruptive movements are going on. The social media space is one of those areas. >>>
JR Reagan is the chief innovation officer for the federal practice at Deloitte Services. He teaches innovation and creativity at John Hopkins University and holds a masters in management information systems from Bowie State University and a BA in sociology from the State University of New York. In this interview he talks about Deloitte’s creative environment and how the company creates big data visualization. Furthermore, he talks about his vision of the future of the visualization space and open problems that need to be addressed.
Sramana Mitra: JR, let’s start by telling our readers about yourself and the program you run at Deloitte.
JR Reagan: I am a partner in our federal practice at Deloitte. I am our chief innovation officer for the federal practice, but I also run a unique center called HIVE (highly immersive visual environment). >>>