SM: How do you tie in your basic research with business unit involvement? Applied research does not typically result in a market-ready product.
PB: Researchers build prototypes, not products. Within HP Labs we have set up a process by which a small number of projects every year receive additional funding, incubation funding, to take it to the next level. Their job is to build a prototype which is almost a product. >>>
SM: How does your approach differ from what other companies have done in the past?
PB: Companies have traditionally funded academic work in the past. In those scenarios the professors would set their own research agendas. Professors would pitch to HP or IBM what they wanted to do. Our variation is that we do not want them pitching their research to us. >>>
SM: It is my perspective that the big missed opportunity so far in IT is personalization. Nobody has cracked personalization.
PB: We have a big project in HP Labs on personalization. Today’s personalization is at a Web page level. If you go to Amazon and buy some books, they will recommend other books. If you look at the opportunities that exist in personalization, suppose a technology could mine all the Web pages you have visited, and all the things you do on your computer, the analytics that you could drive on that personalization engine is enormous. >>>
Prith Banerjee is senior vice president of research at HP and director of HP Labs. Prior to joining HP he served as the dean of the College of Engineering at the University of Illinois. He was the founder, chairman, and chief scientist of BINACHIP Inc. In 2000 he founded AccelChip Inc, which was sold to Xilinx in 2006. Prith is a fellow of the American Association for the Advancement of Science, the Association for Computing Machinery, and the Institute of Electrical and Electronics Engineers.
SM: Let’s start by reviewing your background. Could you set some context for your switch from academia to HP?
PB: I started my career in academia. After getting my PhD from the University of Illinois, I stayed at the university as a professor. I served in academia for 22 years, first at the University of Illinois and later at Northwestern. >>>