According to market reports, end user spending on cloud services is expected to be more than $180 billion by the year 2015 and spending on cloud equipment to grow to $79.1 billion by 2018. It is estimated that by 2014, US organizations will spend more than $13 billion on cloud computing and managed hosting services.
Sramana Mitra: As your primary playing ground, right?
Suchit Bachalli: Right. One of our earlier adopters Mayer Electric are based out of Birmingham, Alabama. I think they’re $800 million in revenue. They just had a regular website. There was no commerce and no way to buy anything online. Today, they have the full commerce solution. They have a native mobile app. Interestingly, one of the things they do is tool crib management on site. They use our application. Boeing would just use our mobile app to scan your PC codes and do fulfillment purchasing. Refreshments would be ordered through the mobile app.
Sramana Mitra: Each hospital would only be paying you a couple of thousand dollars? The hospital would pay in terms of the software subscription service per month?
Grant Kohler: That’s correct. That’s each hospital. Each of these networks would grow to be anywhere between 20 to 25. Some of them have 30 community hospitals attached to them. Each one of those hospital would have to pay that subscription fee.
Sramana Mitra: If you were to look at your 2007 situation, how many of these hospitals were part of your customer base?
Sramana Mitra: During the bootstrap stage, what happened in terms of customers? What were you able to bring together and who were these customers? Who were your target customers to begin with and then how did you acquire those customers?
Grant Kohler: Being based out of an academic medical center, we were very fortunate that our physicians were very well-connected in the stroke community. What was happening was that it was their word-of-mouth publicity. Some of them even left the Medical College of Georgia to go to other institutions. For instance, the Medical University of South Carolina. That was another large institution that was taking our technology with them. Within that year and a half time frame, our primary customers were the
Sramana Mitra: All these entities were equity partners as part of the licensing deal?
Grant Kohler: That is correct.
Sramana Mitra: In terms of getting the company off the ground, was there any funding involved? Did you bootstrap the business?
Grant Kohler: We bootstrapped the business to get things started. The first thing that we tried to do was go for a small business grant. We applied for, what is known as an SPIR grant through different research organizations to get some seed money to try and
Suchit has bootstrapped a very interesting e-commerce platform company using services that today caters to the B2B e-commerce needs of backwater industrial customers. It’s a fascinating window in to a world we don’t hear much about.
Sramana Mitra: Let’s start with introducing our audience to Unilog. What do you do? What trends do you align with?
Suchit Bachalli: I’ll start by talking a little bit about the Unilog journey and how we’ve come to be where we are. I think it sets the stage for where we think we’re going. Unilog is a 16-year-old company. For the first 13 years of our life, we were a knowledge process outsourcing outfit out of Bangalore. >>>
Grant Kohler: By the time they would get into the medical center, they would be outside that window of treatment for this particular drug. The Department of Neurology was investigating how to treat these patients out in their home communities and treat them fast enough so that they will still be within this three-hour window for this drug to be administered.
We started looking at different technologies. The reality is that the doctors need to be able to see and talk to the patient, and see medical imaging around that patient to make this decision of giving this particular drug to the patient. Conceptually, that’s how it started in the Medical College of Georgia (MCG). This was around 2002. Between 2002 and 2005, we did an alpha project. We
Sramana Mitra: Where do you see white spaces?
Mike Burkland: If you look at the history of software and the evolution of all these cloud technologies, for the most part, most of us who have been successful in the cloud have done so by taking something that was done by legacy on-premise solutions and providing a better solution in the cloud. It’s not just replicating what those legacy solutions did on-premise and delivering it on the cloud, but being able to do that in a differentiated way to provide our customers with a better solution. The cloud does provide this low upfront pay-as-you-go model. But we not just provide a better delivery and economic model but also very innovative technology and solutions to our customers on a regular basis. >>>