MuleSoft Prepares for IPO

According to Gartner, the market for SaaS- and cloud-based business application services is projected to grow at an annual rate of 20% over 2011 through 2016. The market is estimated to be worth more than $32.8 billion in 2016, compared with $13.5 billion in 2011. Increasing adoption of these new technologies has also led to the problem of integration. Organizations are looking for platforms that will help simplify the communication between multiple SaaS services with mobile and on-premise legacy systems.
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Okta Leads in IDaaS

A report by Gartner published in 2010 estimated the global identity and access management market to grow from $9.2 billion in 2009 to $11.9 billion by the end of the current year. Growth will be driven by the emergence of cloud-based identity management being offered as a service, or IDaaS. IDaaS is a growing need for both midsize and large enterprises, which must manage access to applications both in the cloud and on their on-premises legacy networks.

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Dropbox Plans (Likely Frothy) IPO in 2013

According to an IDC report, IT spending on both public and private cloud storage segments will be worth $22.6 billion by 2015. Growth will be driven by an annual 24% increase in the public cloud segment and a 29% increase in the private cloud segment over the five-year period from 2010-2015.

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Is Workday Worth $10.22 Billion?

According to a Forrester Research report, the software-as-a-service (SaaS) market will grow 25% annually to $59 billion this year. The market is expected to be worth $75 billion by 2014. The market opportunity is helping to drive recently listed Workday’s (NYSE:WDAY) stock upward. Despite the high growth in revenues, some analysts believe that the company’s continuously loss-making operations don’t justify their huge valuation. Let’s look at the numbers.

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IBM’s Big Data Moves

Gartner’s latest estimates on worldwide IT spending peg the market to grow 4.2% this year to $3.7 trillion. Earlier last year, Gartner was anticipating growth of 3.8% for the year 2013. The report estimates that worldwide spending on devices, which includes PCs, tablets, mobile phones, and printers, will rise 6.3% to $666 billion. Enterprise software spending is projected to grow 6.4% during the year to $296 billion as customers invest more in security, storage management, and customer relationship management. Starting in 2014, Gartner expects organizations to increase their big data and information management–related spending.

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Salesforce Rides High on Strong CRM Growth

According to Gartner’s report, sales of enterprise resource planning (ERP) systems are projected to grow 7% annually over the period 2011 through 2016 to $32.9 billion. Within the industry, the global CRM market will see strong growth at annualized rates of 9% over the period to $18.6 billion. The report also reveals that enterprise application software spending will grow annually at 6.5% over the period to $158 billion by 2016. Within enterprise application software, 20.8% of the market will be dominated by ERP systems and 12% by CRM software. SaaS-based CRM will be a big market as well. More than half of the CRM market opportunity will be SaaS based in 2016, compared with 36% during the past year. SaaS-based CRM will see annual growth rates of 15% compared with the 9% growth projected for the overall CRM market.

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Adobe’s Creative Cloud Takes Stock to 52-Week High

According to Gartner, the global public cloud services market was estimated to have grown 20% last year to $109 billion. Business process services (BPS) was the largest segment in the market at $84.2 billion, with a 77% market share, compared with $72 billion a year ago. The software as a service (SaaS) market is estimated to be worth $14.4 billion, and infrastructure as a service (IaaS) reported the highest growth, from $4.3 billion in 2011 to $6.2 billion in 2012. Besides businesses, the industry is seeing increased adoption of cloud services by individuals. Digital services provider Adobe (Nasdaq:ADBE) is counting on this increased adoption to drive their own growth.

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ExactTarget’s Growth Continues

According to a recent report, the marketing automation industry is the fastest growing segment within the $4 billion CRM market. Researcher SiriusDecisions believes that adoption of marketing automation will grow 50% by the year 2015. Another report by TechNavio pegs the growth of the worldwide marketing automation market at 8.2% annually from 2011 through 2015. Growth within online marketing is projected to be driven by the increasing availability and adoption of SaaS-based marketing tools and the increased adoption of these tools by small and medium businesses. >>>