Thought Leaders in Mobile and Social: Sameer Patel, Senior VP and GM – Enterprise Social and Collaborative Software, SAP (Part 2)

Sramana Mitra: In the example that you gave us about training, you talked about crowd sourcing through videos of enterprise tips and knowledge. That’s essentially the use skills that you described. It sounds like the real power of the system that you are trying to develop is both providing the employees and the enterprise the tools with which to both record and develop small nuggets of knowledge and then, making that searchable for the ones who are trying to find that knowledge. Is that a correct observation?

Sameer Patel: That’s absolutely correct.

Sramana Mitra: Your view of the training and knowledge management in this case is more the structure of how to crowd source knowledge and then the structure of how employees find that knowledge at the point of consumption.

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Thought Leaders in Mobile and Social: Sameer Patel, Senior VP and GM – Enterprise Social and Collaborative Software, SAP (Part 1)

SAP plans to step-up business integration a notch further with an extension to SAP Jam that aims to deliver personalized information to enhance organizational productivity. Join us in this interview with SAP’s Senior VP and GM, Sameer Patel, as he gives us a blow-by-blow account on this new addition to its arsenal and other latest developments in the ERP landscape.
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Box Trying to Gain a Stronger Foothold in the Enterprise Market

According to a report by MarketsandMarkets, the total Cloud Storage market is projected to grow 40% annually to $46.8 billion by 2018. The report projects North America to be the leading market with 60% market share, growing 33.8% annually to $21.8 billion by 2018. The growth in the market is attributed to the increased demand of these services by the Small and Medium sized businesses.

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Lofty Valuations Continue With DropBox

According to a report by Research and Markets, the worldwide cloud storage market is projected to grow 40% annually over the five year period from $8.6 billion in 2013 to $47 billion in 2018. The growth is attributed to the rising creation of big data. North America remains the largest market for cloud services with 60% market share at $5.09 billion last year. It is projected to grow to $21.8 billion by the year 2018, growing at 33.8% annually.

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Why Does Evernote Need So Much Capital?

The one thing that most new-age mobile and Internet companies struggle to achieve is an effective monetization strategy. If recent valuations are to be believed, it is scary that a billion dollar plus valuation is no guarantee of a successful revenue model. Mountain View-based Evernote is one mobile app company that seems to have figured out how to deliver a revenue generating service.

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Oracle Focuses on Digital Marketing

According to a Gartner report, by the year 2016, a majority of the enterprise IT spending will be on cloud offerings. Researcher IDC projects the current worldwide cloud services spend at $9.6 billion. The market is projected to grow 25% annually over the next five years. Most tech giants have recently been focusing their efforts on diversifying from hardware sales to software and cloud services. Oracle (Nasdaq: ORCL) is one such player who seems to be succeeding in its efforts to transform itself to a SaaS and cloud computing software focused organization.

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Adobe Counting on Digital Marketing Growth

In a survey of 253 marketers for U.S.-based companies earning more than $500 million in annual revenues, Gartner found that digital marketing budgets accounted for 2.5% of their revenues. These marketers were looking to increase their digital marketing budgets for this year to 9% of revenues. Digital publishing company Adobe (Nasdaq:ADBE) is focusing on this digital marketing growth.

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Concur: A Good Model, But Still No Profits

The latest report by Global Business Travel Association (GBTA), estimates worldwide business travel spending to grow 5.4% this year to $1.12 trillion. This growth is expected to increase in the coming years, with the market projected to grow 7.5% annually to $1.50 trillion by 2017.  Travel expense management services provider Concur (Nasdaq:CNQR) is also seeing the business travel market grow.

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