Sramana Mitra: You started off by saying that the distinction between Speedera, which I actually followed quite closely at that time, and this one is that instead of accelerating B2C content, you are accelerating intra-enterprise content.
Ajit Gupta: That is correct. You can say that it’s B2B traffic.
Avinoam Nowogrodski: Many people have tried to fix this issue of how to drive collaboration that matters. As you were saying, technology has changed a lot. The real impact of cloud on companies is that it makes companies real time. If I go right now to Salesforce and I look at the report, I will understand now what the status is for this specific second. This was not there before. Of course, there was CRM system. >>>
Ajit Gupta is one of the world experts in the domain of networking, in general, and content acceleration, in particular. Prior to Aryaka, which he founded in 2008, he founded Speedera in 1999, and eventually sold it to Akamai for half a billion dollars. Here, Ajit and I discuss the future of the public and private internet.
Sramana Mitra: Let’s start with introducing our audience to you. Tell us a little bit about your background and also, tell us about Aryaka.
Ajit Gupta: I’m the CEO and Founder of Aryaka Networks. Aryaka is a company based in the optimization space. You can think of us as an intelligent network for the enterprise. Essentially, we bring geographically-dispersed companies together. We make the headquarters talk better with the branch offices in much faster and simpler ways. This is all done in the, so-called, cloud. We have points of presence around the world. Enterprises connect to these locations and then the magic happens within our data centers. >>>
Sramana Mitra: You’re talking about inter-departmental bridging essentially. You are talking about CRM servicing the closing of the deal in sales and then you’re introducing a bridge into professional services on actually implementing the deal. There’s a project management and staffing that you’re now bringing into the CRM workflow.
Avinoam Nowogrodski: Absolutely, you got it 100%. This is really building the bridges between departments. Let me give you another example of a bridge that we built. >>>
Sramana Mitra: What you’re saying of course requires a lot of integration with other systems. If you’re talking about customer interactions, then you’re talking about the CRM system. Now we’re talking about some sort of a portal that brings together all of these integration elements?
Avinoam Nowogrodski: Not necessarily, although you’re raising a very good point. We do have an amazing integration, for instance, with Salesforce. Let me describe to you a use case that will clarify this. For instance with regards to CRM, think about an opportunity that is about to be closed at 80% within the Salesforce or the CRM system. We have many companies that are using it this way. Marketo and Bazaarvoice are customers. We have about 25,000 customers. The third biggest bank in the world is using Clarizen. One of the top four auditing companies is using Clarizen in order to run their audit process. Overall, we get a lot of success with the concept that I’m now describing.
Avinoam Nowogrodski: What we have created in Clarizen is collaboration in context. It’s in context of getting work done and promoting work. If I would just use another term, which is a bit more complex because I come from the area of product lifecycle management, it’s all about the work-life cycle management collaboration. You need to collaborate in context of work-life cycle and not just collaboration for the sake of collaboration. >>>
Let’s take a look at the future of cloud-based collaboration with Avi Nowogrodski.
Sramana Mitra: Let’s start with some of your background as well as introducing Clarizen to our audience.
Avinoam Nowogrodski: I’m actually a second-timer. The first company I built in 1996 was a company named SmarTeam. It dealt with collaboration for bill of materials. I was the CEO of this company for 10 years. I sold it to Dassault Systems after three years of inception.
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One of the issues we’ve discussed is the slow-growth nature of the EdTech industry. This interview explores the question in depth, and shows how Panopto is mitigating the issue through sector diversification.
Sramana Mitra: Eric, let’s start at the beginning of your story. Tell us where you were born and raised, and in what kind of circumstances.
Eric Burns: I was born in Nashville, Tennessee. My father, at that time, was in a seminary to be an Episcopal priest. He finished seminary and we moved to Knoxville, Tennessee when I was very young. My dad opened his parish there. My mom was a psychologist.