Thought Leaders in Big Data: Nenshad Bardoliwalla, VP of Products, Paxata (Part 3)

Sramana Mitra: It stopped being relational a long time ago.

Nenshad Bardoliwalla: That’s right. So if you have S. Mitra in your relational database, Sramana M. in your tweets, and Sramana Mitraa with two A’s at the end in one of your documents, you need to be able to figure out in 2014, regardless of the schema or the structure of the data, that those are all referring to the same entity. Our machine learning techniques are able to introspect the content and come back and make a recommendation to the user so that they don’t have to figure out how to align these schemas together. That’s also an important point of our positioning.

 Sramana Mitra: If you look at the ecosystem map, where would you fit layer-wise? >>>

Domain Knowledge Drives SaaS Unicorns

We’ve looked at a number of Unicorn companies so far: Tableau, FireEye, RightNow, Palo Alto Networks,Kayak, SuccessFactors, and Marketo. Today’s featured company is ServiceNow.

Fred Luddy, the founder, was a classic nerd. After meandering his way through various companies as a programmer, he ended up as the CTO of Peregrine Corporation that built software for the help desk and service desk markets. Peregrine acquired numerous companies and eventually grew to $500 million in revenues, but filed for bankruptcy due to accounting irregularities in 2003.

Fred, however, developed domain experience with the IT service desk market through that process. He decided to start a SaaS company in that space. >>>

Atlassian Gradually Deploying a Sales Team

According to a recent Gartner report on enterprise application software market in the Asia Pacific region, the market is estimated to have grown 6.5% over the year to $12.6 billion in 2013. The fastest growing market was Australia, which recorded 7.7% growth over the year to $3.4 billion. China reported a comparatively modest growth of 5.9% to $3.1 billion.

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How Marketo Built A Billion Dollar SaaS Company

We’ve looked at a number of Unicorn companies so far: Tableau, FireEye, RightNow, Palo Alto Networks,Kayak, and SuccessFactors. Today, we look at Marketo.

Marketo was founded in 2006 with the stated objective of building a high-velocity SaaS company focused on a critical (and then somewhat new) business process called lead nurturing.
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Zendesk and Freshdesk Continue to Grow their CRM Offerings

According to a recent Gartner report, the global customer relationship management (CRM) software market is estimated to have grown 13.7% in 2013 to $20.4 billion. The growth was attributed to the increased investment in digital marketing and customer experience initiatives. The industry was dominated by SaaS-based offerings, which accounted for 41% of the total market. Gartner also estimates digital initiatives to continue to be the driving force for CRM in the years to come.

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Thought Leaders in Big Data: Ulf Mattsson, CTO of Protegrity (Part 5)

Sramana Mitra: What is the status of that capability in the Big Data industry today to be able to achieve that balance between protection, privacy, and analytics?

Ulf Mattsson: Larger companies and companies providing Big Data distributions like Cloudera and Hortonworks are actually involving third-party security companies like Protegrity to fill the security gaps. For example, Protegrity has partnerships with Cloudera, Hortonworks, IBM, Infosphere, Teradata, and other companies to satisfy these new types of security requirements.

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Marketo is Growing Presence and Offerings

eMarketer’s latest report on global marketing spend projects worldwide spending on advertisements to increase 6% this year to $545.4 billion compared with the 3% growth reported a year ago. Within the market, growth will be driven by digital ad spend which is projected to grow 17% this year to $140.15 billion with mobile ad spend growing 85% this year to $32.71 billion. This will also be the first year when ad spend on digital media will account for more than 25% of all media ad spend for the year.

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5 Thought Leaders In Cloud Computing To Follow

A recent report released by Markets and Markets estimates the global cloud computing spend to grow to $121.1 billion by 2015, recording a compounded annual growth rate of 26% over the period 2010 through 2015. Another report by Market Research Media expects strong growth within cloud computing to continue. The report projects a 30% annual growth rate over the five year period from 2015 with the market expected to be worth $270 billion by 2020.

On my blog, I write an interview-based series called Thought Leaders in Cloud Computing where we invite industry folks with interesting vantage points to come and share their points of view about the industry and its trends, gaps, blue sky opportunities.
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