Best of Bootstrapping: Co-founders Bootstrapped First, Raised $22M Later

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

Here is yet another story of a high-growth SaaS company that was bootstrapped first. When I spoke with RJMetrics Co-founder Robert Moore in 2016, the company had gone on to raise $22 million. RJMetrics was acquired by Magento and is now part of Adobe Commerce Cloud.

Sramana Mitra: Let’s start at the very beginning of your personal story. Where are you from? Where were you born, raised, and in what kind of background?

Robert Moore: I was born in Annapolis, Maryland but actually grew up and spent the majority of my childhood in a town called Glassboro, New Jersey, which is in southern New Jersey. My journey really begins in high school where I started my first business and really fell in love with entrepreneurship. Everything grew out of that.

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Ukrainian Entrepreneur Bootstrapped with a Paycheck to $7M ARR: Nikita Sherbina, CEO of AIScreen (Part 3)

Sramana Mitra: How did you get your first customer? It sounds like you had a personal experience as well as observed experience of identifying the problem. How did you get to the first customer?

Nikita Sherbina: We outsource sales people and back in my country, we educate them. We educate those sales reps how to gather emails from LinkedIn. You go to Google Maps. You search 100 different locations with restaurants. You schedule those with your offer. You get a response.

Ukrainian Entrepreneur Bootstrapped with a Paycheck to $7M ARR: Nikita Sherbina, CEO of AIScreen (Part 2)

Sramana Mitra:: Talk about the two projects.

Nikita Sherbina: I was working in an AI-enabled tool company. It was for marketing and sales people. It helped communication between departments. For example, you can create multiple campaigns in sales. Marketing people can see all these statistics. We’ve 80 customers which generated $80 million of revenue. It was a B2B SaaS business. We were providing a software platform.

Best of Bootstrapping: Bootstrapped an AI Software Company to Exit

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

Artificial Intelligence startups are very hot these days. Read how CEO Dave Copps built Brainspace from Dallas. After we spoke in 2016, Brainspace was acquired by Cyxtera Technologies in 2017.

Sramana Mitra: Let’s start with the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of background?

Dave Copps: I was born and raised in Dallas, Texas. My dad was an eye surgeon. My parents had moved down from Wisconsin. They were snow birds, as they called themselves. My mom was a community leader. My dad was very smart. He graduated from college at 17. His dad had the same background. He went to the Navy while his friends were graduating.

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Best of Bootstrapping: Bootstrapping with Services First

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

Bay Dynamics Co-founders Feris Rifai and Ryan Stolte wanted to work together on a new venture. They first built a services company, then introduced an OEM product, and eventually bootstrapped a product under their own brand. When we spoke in 2016, the company had just raised its first venture money after many years of being in business as a profitable, growing entity. Broadcom acquired Bay Dynamics in 2019.

Sramana Mitra: One of you should probably get started. I want to go back to the very beginning of your journey, and learn about your pre-Bay Dynamics story. Where were you born, raised and, in what kind of background?

Feris Rifai: I was born in Beirut, Lebanon. That’s where I was raised till I was 18 years old. I then came to the United States to go to college. I went to school at Indiana University. It was a great experience for me. Throughout my journey when I was much younger in Lebanon, it was a bit of a difficult upbringing because we couldn’t find a way to get safety to be a part of our lives. I think it’s taught me a lot. It has helped me be, believe it or not, very optimistic.

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Best of Bootstrapping: Bootstrapped with a Rigorous Data-Driven Approach

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

Wrike Founder Andrew Filev has built a company with a rigorous data-driven approach. Learn how they bootstrapped first, raised money later from our conversation in 2015.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

Andrew Filev: I was born in St. Petersburg in Russia. I got interested in computers pretty early. I spent a lot of my childhood playing with computers, building and programming, and designing. I also had a big interest in other sciences as well. I competed in different math, physics, and chemistry competitions.

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Best of Bootstrapping: Cyber Security Company First Bootstrapped with Services

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

Following up on our ‘Bootstrapping Using Services‘ and ‘Bootstrap First, Raise Money Later’ case studies, here is the story of PhishMe, a cyber security company that has scaled nicely. Following my conversation with Co-founder Rohyt Belani in 2015, PhishMe was acquired by BlackRock in 2018.

Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of background?

Rohyt Belani: I am originally from India. I was born and raised in India. I was there till the age of 22. I did my engineering in India.

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Startup Ecosystem in Kolkata: The Importance of English

Join us on Thursday, July 20, at 8:30 p.m. IST / 8 a.m. PDT for a special roundtable program: Brainstorming on Eastern India Startup Development. Come share your perspective, sign up to Speak and we will accommodate as many as possible with a few minutes to talk, register here. In case you missed it, you can listen to the recording of this roundtable here.

India’s success in the global technology firmament has been driven very significantly by the country’s prowess in English.