
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
Co-founder Mads Jensen started working on Sefaira while an MBA student at INSEAD Business School. When we spoke in 2016, he had gone on to launch a sustainable architectural design software product, raised $18 million in funding, and exited the company. Read on to learn more.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Mads Jensen: I was born and raised in Denmark. I’m from a family with several generations of entrepreneurs. I grew up with business in my blood. I was fortunate enough that my grandfather, in the early 80s, thought this computer thing might have some potential. He bought me a computer when I was quite young. All kids these days grow up with computers.

For the busy wannabe entrepreneur, we have designed some bite sized courses that offer a preview into the 1Mby1M methodology.
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At 1Mby1M, we welcome entrepreneurs from all over the world and our courses include case studies of entrepreneurs across different regions.
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If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
Edge Hosting CEO Vlad Friedman had built his business using only bank financing when we spoke in 2016. Read how he did it and learn more about non-dilutive financing mechanisms.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Vlad Friedman: I was originally born in Ukraine back in 1973. In 1979, my family decided to immigrate to the United States. I came to Baltimore, Maryland at the age of six from Kiev. My family and I have lived here ever since.

Over the course of two years, we have released over 70 courses on Udemy with the aim to democratize entrepreneurship education at scale globally. This series of posts aims to help you find the one you need easily and provide you with discount coupons.
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If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
When you run a business over a long period of time, technology changes create massive challenges. When we spoke in 2016, CEO David Braun had navigated TemplateMonster through several of these. In 2019, David became a Member of Parliament in the Ukraine.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of circumstances?
David Braun: I’m from Georgia – the former USSR country. I’ve lived there until I turned 11. In 1992, Russia initiated the war in Georgia. We were a very wealthy family. We had to drop everything we had – house, apartments, cars, and so on. We just moved in one day with just the clothes we were wearing. I still have my shorts in which I had to run away. That’s all we had to start.

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
Dara Greaney bootstrapped BuyAutoParts to $54 million in profitable revenue and sold the company to private equity. Yet another story of success in the niche e-commerce domain.
Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where were you born, raised, and in what kind of background?
Dara Greaney: I was born and raised in Ventura, California. I was the first one in my family to be born in the US. My family is all Irish. My grandfather got a visa and came to New York. My father immigrated in ’78 and I was born that year. I’m a first-generation American. I went to school in Ventura. I enjoyed beach, surfing, and soccer. I was always fascinated by technology and marketing. I went to University of San Diego for undergraduate studies. I got a degree in Marketing and Finance there. Then I went to San Diego State’s entrepreneurship school and graduated there in 2002. At that time, I did a startup with an e-commerce company that quickly got bought by a bigger company, but I didn’t want to move to Chicago.
Sramana Mitra: Was it just you and your Ukrainian developers at this point?
Nikita Sherbina: No. One was a developer and the other was a designer. I’m the Product Sanager, Sales. One guy was building it. Another guy was designing it. I was trying to build a sales team and thinking about different features. If you have a couple of people, you can do a lot. I don’t think you even need a good developer. You need to solve before you build.
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