Best of Bootstrapping: Couple Bootstrapped to $10M from Colorado

If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. 

Love and startups go hand in hand for AdCellerant Co-founders Brock Berry and Shelby Carlson, who are helping media companies generate seven-figure revenue streams. Here is our conversation from 2017.

Sramana Mitra: Whoever wants to start, let’s start at the very beginning of your personal journey. Where are you from? Where were you born, raised, and in what kind of background?

Brock Berry: Thanks for having us. I’m the Founder and CEO of AdCellerant. I’m from Indiana where I grew up and spent the first 23 years of my life before I was compelled to move to Colorado where the weather is a little friendlier and there were a few more work opportunities.

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Best of Bootstrapping: Bootstrapped a SaaS Company from Finland

If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. 

Vainu.io Co-founder Mikko Honkanen has steadily built an excellent SaaS company from Finland and when we spoke in 2017, was expanding into the US as well. Read on for more.

Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where were you born, raised, and in what kind of background?

Mikko Honkanen: I was born in a small town in Finland, 20 miles up north from Helsinki. I studied at Helsinki School of Economics. I also studied at Oxford. Then I spent the last 10 years in the SaaS business. I spent almost seven years at a Norwegian company called Meltwater.

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Best of Bootstrapping: Bootstrapped to Over $10M from the UK

If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. 

Cambridge, England is a great place for high-end technical talent. This story from 2017 traces the journey of a group of such talented people with core expertise in Natural Language Processing, including Linguamatics Co-founder Roger Hale, and how they turned their expertise into a robust, profitable business. IQVIA acquired Linguamatics in January 2019.

Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where were you born, raised, and in what kind of background?

Roger Hale: I think I had quite a normal upbringing. I grew up in Yorkshire in the northeast of England. My mother came from a family with a local manufacturing business. She also ran a restaurant for a while. My father was an academic. He was a mathematician. He had actually been a code breaker and worked with some of the very first computers as part of that. I didn’t obviously know that until later.

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Best of Bootstrapping: Bootstrapped to Over $100M

If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. 

Online mattress is one of the hottest e-commerce category these days, and here is yet another one delivering venture-scale growth without venture capital. Tuft & Needle Co-founder JT Marino shared his story with me in 2017.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

JT Marino: I was born in Phoenix, but I grew up in Pennsylvania. I went to Penn State. That’s where I met my co-founder, Daehee Park. From there, my career took me to Silicon Valley working for several startups. That’s where my co-founder and I stuck together. We were at a company at Palo Alto and we decided that we wanted to build something of our own. Based on our previous experience with startups, we wanted to do it a different way.

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Best of Bootstrapping: Bootstrapped to $30M from Florida

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SproutLoud CEO Jared Shusterman shared his wonderful bootstrapping story with me in 2017.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

Jared Shusterman: I was born in Miami, Florida. I’m one of the few South Florida natives. I grew up in a middle class family that had a very heavy focus on education. After I graduated high school, I went to the University of Virginia. I got a Bachelors degree with a concentration in Finance and Marketing. Shortly after that, I moved out to San Francisco and worked for an investment bank in the online media practice. That’s the quick summary of my initial upbringing.

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Best of Bootstrapping: Bootstrapped Using Services from Romania to $5M+

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Tremend Managing Director Marius Hanganu has built a services company from Romania to over $5 million in revenue. When we spoke in 2018, he was trying to bootstrap a product using the services business.

Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where were you born, raised, and in what kind of background?

Marius Hanganu: I’m from Romania. I was born near the seaside. At an early age, we moved to the capital city of Bucharest. My father is an Admiral in the Navy. A bit of that made a mark on myself. I got into computers around 12. I got into the Polytechnic University of Bucharest in the Computer Science Department. It’s probably the best in the country.

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Best of Bootstrapping: Why Ownership Matters

If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. 

For those of you rushing to raise venture capital with a deck of slides or a minimum viable product, let me offer you a challenge: How can you get to a $20 million pre-money valuation in Series A, raise $5 million, and keep control of 80% of the equity?

That’s what Christian Chabot, founder of Tableau Software, can teach you from his real-life experience. Chabot, needless to say, did so by bootstrapping the early stages of his company, validating the customer need, building a great product in the domain of analytics and visualization, and generating serious revenue and OEM partnerships before going out to raise any venture financing at all.

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Best of Bootstrapping: Bootstrapped with Sophisticated Strategic Maneuvering

If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. 

BioConnect Founder CEO Rob Douglas has built a thriving founder-financed business from Toronto using very sophisticated strategic maneuvering. I just loved discussing the strategic nuances of this business. You’ll learn a LOT from reading this story from 2018.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

Rob Douglas: I’m a Canadian. I was born just outside of Toronto. I have grown up in and around the city of Toronto. I’m married. I have two kids. Both of them are in their 20’s. I have spent most of my entrepreneurial life primarily focused on markets outside of Canada. US and EMEA have been primary markets over my career.

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