Thought Leaders in Big Data: Interview with Oliver Downs, SVP of Data Sciences, Globys (Part 3)

Sramana Mitra: That concludes one use case. Why don’t we do a few more?

Oliver Downs: Another scenario – same data but different KTI – is an operator in a developing rather than a developed market. You can imagine there are users who really aren’t that engaged with the service but they are keen to have access to a mobile device, which they perhaps wouldn’t use very frequently. Even though she is in a developing market, they behave somewhat like my mother-in-law. When I text message her a picture of my children, she will call me back from her land line to tell me how great the picture was. >>>

Thought Leaders in Big Data: Interview with Oliver Downs, SVP of Data Sciences, Globys (Part 2)

Sramana Mitra: And what does it take on your end – on the technology or services end – to deliver this?

Oliver Downs: We take dynamic feeds of customer transaction information. This includes individual calls, SMS and data session records, balance recharges, account balance data points, and other types of customer status information. We maintain an ongoing history of that information. We are represented as sequences and patterns at the individual customer level. This is where our big data technology comes in. >>>

Thought Leaders in Big Data: Interview with Oliver Downs, SVP of Data Sciences, Globys (Part 1)

Oliver Downs is the SVP of data sciences at Globys, a big data analytics company based in Seattle, Washington, that processes billions of customer data transactions per day. In this interview Oliver talks about how Globys helps mobile operators leverage customer data and improve marketing campaigns.

Sramana Mitra: Oliver, let’s start with setting some context about Globys.

Oliver Downs: Globys is a big data analytics company that specializes in contextual marketing for mobile operators. We have two product offerings – first in contextual marketing and second in billing and reporting analytics for carriers. >>>

1M/1M Finds New Friends At The SAP Startup Focus

It is with great pleasure that we welcome SAP Startup Focus entrepreneurs to the One Million by One Million (1M/1M) program. This new partnership will offer extensive incubation support to entrepreneurs developing products and services on the SAP HANA platform. We are launching this effort by inviting a first set of entrepreneurs working with HANA through the SAP Startup Focus program to apply for one of twelve scholarships to the 1M/1M program (valued at $1000 for the annual membership fee) that SAP is awarding.

1M/1M is a virtual incubation program that will work closely with scholarship winners for one year to help their ventures achieve their potential.

You can find the application form here.

You can learn more about the application process here.
>>>

Thought Leaders in Big Data: Interview with Andy Nibley, CEO of Yieldex (Part 6)

Sramana Mitra: I am guessing the answer is that not many people will make the transition. I think I agree with you. The companies that have the highest chance of making it are the ones growing up in a technology world – companies that can, by design, start with a comprehensive strategy.

Andy Nibley: I think there are a few points. One of them is scale. You need large audiences. The second is, you have to be really flexible. >>>

Thought Leaders in Big Data: Interview with Andy Nibley, CEO of Yieldex (Part 5)

Sramana Mitra: Given that we now understand what you do, I am going to switch gears a bit. From where you sit, what do you see as major open opportunities or unsolved problems that entrepreneurs who are looking for new opportunities should be digging into?

Andy Nibley: I think in the ad tech space, a lot of traditional publishers are seeing their legacy and revenue streams collapsing quickly. They need to find a way to increase revenue and try to replace some of the revenue they are leaking from their legacy businesses. This is true for newspapers, broadcasters, magazines, and so on.  Any company that can help them find a way to extract as much value as they can from their digital inventory is welcome. >>>

Thought Leaders in Big Data: Interview with Andy Nibley, CEO of Yieldex (Part 4)

Sramana Mitra: Could you give me a range of your setup and monthly fees?

Andy Nibley: The setup fees go from $10,000 to $80,000, depending on how complex the implementation is and how many ad services, order management systems, and third-party data they have for us to hook up with. Monthly fees go from $10,000 up to $80,000 or a little more, depending on how many ad impressions need to be processed. >>>

Thought Leaders in Big Data: Interview with Andy Nibley, CEO of Yieldex (Part 3)

Sramana Mitra: Let me clarify one thing: Where does e-commerce come into this? Are we still talking about publishers? Are you talking about an e-commerce advertiser?

Andy Nibley: E-commerce firms have realized they can also be publishers. Even though they are listing products on their pages, they can also sell ad impressions on these pages. If you have a list of music you can buy, it may turn out that one of the artists or labels wants to advertise on that page to highlight their artist over the other artists that are also listed. So they buy a banner ad. >>>