Thought Leaders in Big Data: Interview with Sid Banerjee, CEO of Clarabridge (Part 5)

Sramana Mitra: Given where you sit and the kinds of customers you work with, if you were to step up from your micro viewpoint and look at the macro picture, where are the open problems? What kind of areas do you recommend entrepreneurs to look at?

Sid Banerjee: We see customers continuing to look at more and more volumes of data around customer interactions. We have moved from a world of primarily analogue interactions – people talking to people and sending traditional mails or making phone calls – to a highly digitized mode of interaction. Everything is happening a lot more online and with more social interaction and interaction through non-traditional media. >>>

Thought Leaders in Big Data: Interview with Constantin Delivanis, CEO of BDNA (Part 2)

Sramana Mitra: Which customers are you solving this problem for? Are you selling to the enterprise?

Constantin Delivanis: Yes, Fortune 5000.

SM: Take us through some use cases on how this trend and this technology are playing out. >>>

Thought Leaders in Big Data: Interview with Sid Banerjee, CEO of Clarabridge (Part 4)

Sramana Mitra: In other words, you have identified a specific usage of words and expressions, whether it is in chat or social media. You see certain types of expressions and you have been able to algorithmically qualify that in order to predict certain behavior.

Sid Banerjee: Yes and no. We do that in run time. We don’t do it a priori and then apply it to the data. Each customer is different. The correlating words are going to be different from day one to day two. That correlation occurs with Clarabridge in real-time against that data. >>>

Thought Leaders in Big Data: Interview with Constantin Delivanis, CEO of BDNA (Part 1)

Constantin Delivanis is the chief executive officer of BDNA, a leading company in DaaS (data as a service). Constantin holds an MS from Stanford University and a BS from the University of Alexandria, Egypt. He is a serial entrepreneur and has been CEO of several successful companies prior to BDNA. In this interview he talks about BDNA’s big data services and gives us interesting insights into opportunities in this space and his vision of the future.

Sramana Mitra: Constantin, let’s start with some context about your personal background as well as that of BDNA. Tell us what you do, what the business is, and what technology trends you are aligning with. >>>

Thought Leaders in Big Data: Interview with Sid Banerjee, CEO of Clarabridge (Part 3)

Sramana Mitra: Can you talk about the data sources? You said CRM is one of the sources. What about social media data?

Sid Banerjee: Social media is a very big part of our picture. The majority of our customers are using social media. One thing that is different at Clarabridge from traditional social media and analytics vendors – there are hundreds of people doing this – is that we do a far deeper level of analytics. We apply much deeper statistical, derivative and causality correlation analytics. >>>

Thought Leaders in Big Data: Interview with Sid Banerjee, CEO of Clarabridge (Part 2)

Sramana Mitra: Let’s have some examples of those problems.

Sid Banerjee: The companies will often localize website content to certain market or product needs. That localization can often lead to inefficiency. When they find that people have a particular problem using websites or completing transactions, there will be feedback that comes in a variety of forms – both online and traditional support forms – that can quickly help to isolate the root cause of the problem, so they can fix the actual customer experience on the website. >>>

Thought Leaders in Big Data: Interview with Sid Banerjee, CEO of Clarabridge (Part 1)

Sid Banerjee is the chief executive officer of Clarabridge, a company that offers customer experience management solutions to large enterprises through the use of big data analytics. Sid has a BS and an MS in electrical engineering from MIT and more than 20 years of experience in business intelligence leadership. Several companies have grown or are growing successfully under his leadership. In this interview Sid talks about Clarabridge and how the company helps large enterprises solve problems. Further, he gives interesting insights into opportunities for entrepreneurs in this space.

Sramana Mitra: Sid, let’s start with some background about you as well as Clarabridge.

Sid Banerjee: My name is Sid Banerjee. I am the founder and CEO of Clarabridge. I have been leading the company for about seven and a half years. >>>

Thought Leaders in Big Data: Interview with Brian Bulkowski and Srini Srinivasan, Co-founders of Aerospike (Part 7)

Sramana Mitra: And why would whoever is collecting the data give that data to you? For example, if hundreds of retailers want to pull the data, who is going to manage that?

Brian Bulkowski: It turns out there are companies that do that and they use our software. One of them is in the Bay Area and is called BlueKai. BlueKai call themselves the data marketplace. They collect data from different sources and then sell access to it to smaller people. >>>