I have written a few framework articles recently, defining Web 3.0 and Enterprise 3.0. In this article, I am going to cover a company that touches on these concepts, and aligns with the trends of where the Internet is heading.
Concur Technologies (Nasdaq: CNQR) is an on-demand, Software-as-a-Service SaaS provider that brings together travel and expense management for employees of an enterprise. It basically provides a system to reimburse employees’ expenses as well as pay invoices from vendors. Through the Concur Vendor Payment system, vendors can access a web-based platform to submit their invoices.
Another popular solution from the company is Cliqbook, a travel expense management solution.
Let me take you through this service through a scenario. >>>
Omniture (OMTR) provides on-demand (SaaS) Web analytics solutions that if used effectively can be seen catering to the Enterprise 3.0 trend we discussed earlier.
It provides online business optimization software that can help capture, analyze, and manage data about marketing and sales in businesses that have both offline and online retail stores. Consider this scenario. A customer finds something of interest on an online store and buys it at their brick and mortar store. So the offline and online channels of a store are not independent.
As the boundaries between begin to blur, businesses find it important to measure and analyze cross-channel buying behavior. Omniture provides the analytics on data about customers across different channels. They help in providing this data across all levels in the organization so that informed decisions could be taken about marketing, pricing, product development, supply chain and inventory management. >>>