Adobe Powering A Growing Premium Video Ad Market

According to a comScore report, 2012 U.S. Digital Future in Focus, in 2011, 4.8 trillion display ad impressions were delivered across the web in the U.S. as brand advertisers shifted to digital marketing. The report says that large brand advertisers continued to invest in digital advertising last year. In the quarter ended December 2011, the number of advertisers delivering more than one billion display ad impressions grew 38% over the year to more than 145. The number of advertisers delivering more than three billion impressions grew 77% over the year to 46. The researcher believes that the growth of digital investment among these advertisers suggests increasing comfort with the medium in terms of delivering effective, brand-building advertising to the desired consumer targets. To catch onto this growing market, digital media giant Adobe is expanding their product portfolio.

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Is BlackBerry 10 the Light at the End of the Tunnel?

BlackBerry maker Research in Motion’s (NASDAQ: RIMM) performance continued to disappoint the market. The company is fighting a losing battle against Apple and Google. Last year, Apple’s share in the mobile device segment grew from 16% to 24% ,while RIMM’s share slipped from 14% to 8%. Google is also making strong progress in the segment, especially because they recently purchased Motorola Mobility.

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Diverse Acquisitions For Oracle

Gartner may have projected a grim view of global IT spending this year by reducing growth projections to 3.7% over the year compared with earlier estimates of 4.6%. But technology giants like Oracle don’t seem to be too concerned. After a rather disappointing second quarter, Oracle reported an impressive third quarter performance. To make things better, the company continued to announced much-needed acquisitions.

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Splunk: A Growing Company Tackles Big Data

According to IDC, the worldwide volume of digital data will grow 45% annually from 1.8 trillion gigabytes in 2011 to 7.9 trillion gigabytes by the year 2015. In another report, IDC estimated that the market for worldwide Big Data technology and services will grow at 40% annually, from $3.2 billion in 2010 to $16.9 billion in 2015. The growth in Big Data technologies is nearly seven times faster than the growth projected for the information and communications technology market. Recently, a Big Data analytics service provider, Splunk Inc., filed their S-1 for a $125 million IPO.

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Mid-Tier Indian Services Companies Looking Good

Gartner may have reported pessimistic growth projections for worldwide IT spending this year. Compared with the past three years, the researcher believes that 2012 will see the slowest growth in IT spending at 4.6%. But that has neither dampened growth for the bigger IT players in India nor limited aspiration for the mid-tier players in the country. MindTree and Persistent Systems are among the bigger mid-tier IT companies in the market, and their results remain impressive.

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Intel And ARM Focusing On Mobile, Consumer Electronics

According to a recent report by iSuppli, the mobile handset semiconductor market is projected to grow to $58.6 billion by the year 2014. The researcher estimates the smartphone and tablet semiconductor markets to be worth $77 billion by 2014. Reports estimate that media tablets will be the world’s fourth-largest semiconductor consumer in the next years. In 2010, media tablets were the 35th-largest semiconductor consumer. In 2010, semiconductor sales to tablet manufacturers accounted for $2.6 billion. That number is projected to grow to more than $18.4 billion by 2014. >>>

Baidu Looks West; Alibaba Looks To Go Private

According to recent reports, the Internet population in China is more than 500 million – that is nearly twice the Internet population of the United States. Analysts believe that China’s online market is a big growth opportunity, especially considering that the country has a total population of over 1.4 billion. Chinese Internet players have been reaping these benefits.

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Ambitious Palo Alto Networks May Be Planning IPO

According to Gartner, the firewall/VPN market is estimated to be worth $5.9 billion in 2010, reporting 10% growth over the previous year’s $4.4 billion in revenues. Gartner estimates revenues for 2011 at $6.3 billion. In their recent Magic Quadrant for Enterprise Network Firewalls, Gartner identified Palo Alto Networks as a leading player.

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Guidewire’s Potential Not Going Unnoticed

The first technology IPO that came this year belonged to San Mateo–based Guidewire Software. Founded in 2001, Guidewire is an insurance industry focused SaaS player. They offer property, casualty, and workers compensation insurance companies Web-based tools to handle claims, receivables management systems, and underwriting and policy administration. Besides software solutions, Guidewire offers implementation and assessment services for property and casualty companies in North America.

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Marketing Spending Gobbling Up Increased Revenues At Angie’s List

It is not just the recently listed online review site Yelp that is finding it hard to turn profitable. In 16 years of operations, the subscriber model–based review site Angie’s List (Nasdaq:ANGI) has not yet managed to turn in a profit. Some analysts believe that it may be among the worst tech IPOs to list in 2011.

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