King’s Projected IPO

According to market researcher Newszoo, the worldwide gaming industry is projected to be worth $86.1 billion by the year 2016, growing at an annual rate of 6.7% over the period 2012 through 2016. Growth within the industry will be driven by the increased use of mobile devices, including smartphones and tablets. The researcher estimates the tablet gaming industry to grow at an annual rate of 48% through the four-year period. The smartphone gaming market is projected to grow 19% annually during this period to $13.9 billion in 2016. During the current year, the smartphone and tablet game revenues are projected to grow 35% over the year to $12.3 billion.

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Marketo’s Successful IPO

According to the 2011 State of Marketing, a report by CMO Council, worldwide organizations spend over $1.5 trillion on management and communication charges. Marketing spend, and the use of IT on marketing is projected to increase over the years. Gartner estimates worldwide spending on marketing-related software to be $32 billion this year. This spending is projected to grow to $41 billion by the year 2016. Recently listed Marketo (Nasdaq:MKTO) is seen to have bright prospects in this high growth market.

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ServiceNow Delivers Solid Growth

According to analysts, traditionally, the IT Service Management (ITSM) market has been dominated by on-premise vendors. With the adoption of cloud computing, the ITSM market is also moving to a cloud-based SaaS model. They believe that the SaaS based ITSM model was worth $7 billion last year and is projected to grow to $13 billion by the year 2016. The ITSM market is led by four big IT companies: BMC Software, CA Technologies, HP, and IBM. But other players are also making a bigger impact in the industry. Recently listed ServiceNow (NYSE:NOW) is one such player.

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Expect More Cloud Acquisitions from Oracle

According to Gartner’s Forecast Overview: Public Cloud Services, Worldwide, 2011-2016, 4Q12 Update Published: 8 February 2013, worldwide spending on public cloud services is projected to grow 18% annually over 2011 through 2016 to be worth $210 billion in 2016. It is not just public cloud spending that is projected to grow. According to IDC, global spending on hosted private cloud services is projected to grow at more than 50% annually over 2012 through 2016 to surpass $24 billion in 2016. Technology giants are gearing up for this cloud expansion to drive their growth.

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Workday Trading at $11 Billion Market Cap

According to a PricewaterhouseCoopers report, SaaS accounts for more than 40% of the revenues of 10 of the top 100 software companies globally. PwC’s report projects SaaS to be a high-growth industry within the software market. The increased adoption of cloud technology is ensuring that while revenues from on-premise software reduce for software companies, SaaS revenues will continue to grow. In fact, SaaS revenues are projected to grow 17% annually. In 2011, SaaS sales accounted for 4.9% of software sales worldwide, but that share is projected to increase to 24% by 2016. In another report, Gartner estimates the SaaS market to grow to $22.1 billion by the year 2015 from $14.5 billion last year.

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Path’s Billion-Dollar Aspiration

eMarketer estimates worldwide social media user base to grow from 1.47 billion last year to 1.73 billion in 2013. As global internet usage increases, the number of users accessing social media sites will continue to grow as well. Worldwide, the number of internet users is projected to increase to 3.6 billion by 2017 from 2.3 billion last year. Social media users are projected to grow to 2.55 billion by 2017. While Facebook remains the leader in social networking, a few others are making a name for themselves as well.

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Box Plans IPO for 2014

According to researcher The Radicati Group, the enterprise content management (ECM) market is projected to grow 15% annually over the period 2012 through 2016. The market is estimated to have been worth $4.4 billion last year and is projected to grow to $7.5 billion by the year 2016. Another report by Frost & Sullivan also projects strong growth for the ECM market. Frost & Sullivan estimates the market to be worth $7.92 billion by the year 2017.

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Will Amazon Buy LivingSocial?

Back in 2011, BIA/Kelsey pegged the daily deals market in the U.S. to grow 35% annually to be worth $3.9 billion in 2015. In an optimistic view, the report estimated the market to be worth $6 billion by 2015, translating to a 47% annual growth rate. But, market prospects don’t seem as bright right now. Last year, daily deals market leader, Groupon listed on the NASDAQ but soon saw its stock price and valuation tumble. The poor performance by Groupon even led to the ouster of founder and CEO, Andrew Mason. Things don’t seem to be going that well either for LivingSocial, the second-largest daily deals provider.

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Pinterest Will Need a $5 Billion-Plus Acquisition

Tumblr’s recent billion-dollar acquisition by Yahoo has fueled further interest in other social media companies that could be the next billion-dollar acquisition target. One such player that has also toyed with the idea of an IPO is social scrapbook site, Pinterest.

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Foursquare: Any Money Behind the Hype?

According to market reports, geoolocation advertising will be a high-growth area through 2015. At present, less than half mobile ad networks use location based advertising. Geolocation-based advertising not only includes display advertising, but it is also evolving into coupon- or deal-based advertising. New York–based Foursquare is a big name in geolocation services. Here is a quick look on how they have fared in the market.

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