InMobi in the IPO Wings

According to a report by the US Interactive Advertising Bureau, the global mobile advertising market grew 83% last year to $8.9 billion. The mobile ad market was led by search advertising, which raked in 53% of global mobile advertising revenues at $4.7 billion for the year. In 2011, search advertising on mobile generated $2.5 billion in revenues. Display advertising revenues grew 87% over the year and accounted for 39% of global mobile advertising revenues in 2012, while ads through messaging accounted for 8.5% of the market. Another report by Gartner projects the market to grow to $11.4 billion this year. Gartner expects the market to be worth $24.56 billion by the year 2016.
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Chegg Ready for an IPO

According to the Association of American Publishers, digital books accounted for 23% of publisher’s net revenues last year, up from 17% in 2011. Nearly ten years ago, digital books accounted for a meager 0.05% of book sales in the United States. The increasing use of tablets, smartphones, and e-readers is driving sales of e-books. While both fiction and nonfiction books for all demographics have begun to turn digital, textbooks are still widely published on paper, but digital textbooks represent a growing opportunity. Analysts estimate the country’s textbook market to be worth $10 billion this year with an 11% penetration of digital textbooks. They predict that by the year 2015, digital textbooks will account for more than half the education market.

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Apple Worrying Investors, Eying India

According to Strategy Analytics’ latest report, during the second quarter of the year, tablet shipments grew 43% over the year to 51.7 million units. While tablet sales were still strong, growth has slowed significantly from the 116% reported a year ago in the same quarter. While the iPad remains synonymous with tablet devices, sales have also begun to slow as the less expensive versions available on the Android OS are taking over the market. The report showed that Android-based tablets now account for 67% of the global tablet market, while Apple commanded a comparatively lower share at 28%.

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Amazon’s Growth Strategy

According to recent Forrester research, the US online retail industry is projected to grow 10% annually over the next five years to be worth $370 billion by 2017. Online retail sales are expected to account for $262 billion this year. While European markets remain subdued, they are projected to show a faster growth rate of 10.5% over the period to grow to €191 billion (~$253.6 billion) by 2017 from €128 billion (~$170 billion) this year. International online retailing giant Amazon (NASDAQ:AMZN) is investing in its business to be ready for this growth.

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Facebook Earnings: Mobile Success Here, Video Ads Coming

Facebook beat expectations last week. Mobile ads are doing well, better than expected. Analysts are ecstatic.

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eBay Presses Growth

According to the National Retail Federation (NRF), retail sales in the country are projected to grow 3.4% this year. The forecast has been revised down from an estimated 4.2% growth projected earlier. NRF’s online division projects e-tail sales in the country to continue to show strong growth, thus driving retail growth. The federation are projcts an increase of 9%-12% during the year for online retail sales.

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Content Strategy Key for Netflix

According to Sandvine’s latest report, real-time entertainment services accounted for 59% of the web download traffic in the U.S. during the first half of the year. Netflix (Nasdaq:NFLX) continues to dominate this usage with 32.3% of the downstream bytes. YouTube is a distant second with 17.1% market share, followed by Hulu and Amazon accounting for 2.4% and 1.31%, respectively.

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Inrix IPO on Its Way

Global positioning system (GPS)–enabled cars and phones are driving the growth of real-time traffic information systems. From 2006 through 2011, the real-time traffic information systems market grew 43% to $309 million. The market is projected to continue to report strong growth statistics over the next few years as well. Analysts at Strategy Analytics estimate that globally, the number of navigation systems receiving traffic data will grow to 37.6 million in 2018 from 8.5 million in 2010.

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Microsoft’s Troubles Persist

There seems to be no relief in sight for the PC market. IDC’s PC shipment report saw second quarter shipments continue to decline, with total units shipped falling 11% over the year to 75.63 million units. Within the U.S. conditions were better, with PC shipment falling 2% to 15.65 million units.

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Declining Mobile CPC Drags Google Down

According to eMarketer’s latest report, Google had a 52% share of mobile advertising revenues worldwide in 2012. Globally, mobile advertising revenues are projected to grow from $8.8 billion in FY12 to $15.82 billion this year. eMarketer expects Google’s lead in the market to continue to grow to 56% as the company’s mobile advertising revenues climb to $8.85 billion. Facebook is projected to remain the second-largest mobile advertising provider, with revenues growing from $0.47 billion to $2.04 billion, amounting to 13% of the market share. Pandora takes a surprising third position with $0.4 billion or 2.5% of the mobile advertising revenues worldwide projected this year.

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