AppDynamics On The IPO Pipeline

According to a Gartner report, the application performance monitoring (APM) market was estimated to grow 5.4% from $2.01 billion in 2012 to $2.12 billion by the end of 2013. Another research conducted by TRAC on over 600 IT and business professionals revealed that 71% of the organizations surveyed were using multiple solutions to address issues related with application performance.

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Netflix Looking at International to Drive Growth, Margins Face Risk

According to Juniper Research, the market from streaming and downloading services in the country was expected to be more than $4.5 billion last year. Giants like Netflix and Amazon are looking to grow their presence in Europe and Latin American markets. Recently, Wal-mart’s video streaming service, Vudu also expanded their operations in Mexico while continuing to explore opportunities in Europe and Asia.

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Apple’s Growth will Come from China

According to a report from Gartner, Android-based smartphones and tablets will account for 1.1 billion devices worldwide in 2014, recording a growth of 26% over the year. Total shipments of PCs, tablets, smartphones, and mobile phones will grow 7.6% this year to 2.5 billion units. Gartner also estimates that by 2017, emerging markets will account for more than 75% of Android’s sales volume. Apple’s iOS and MacOS devices will grow 29% to 344 million units while Windows mobile and PC operating systems will grow 10% to 360 million devices this year.

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Microsoft Counting on Azure and Surface

According to the latest Gartner report, Worldwide PC shipments for the fourth quarter of the previous year fell 6.9% to 82.6 million units, making it the seventh consecutive quarter of shipment decline. Despite the holiday season quarter, the researcher found that while sales of technology products in the U.S. and EMEA markets grew, the spending was more focused on tablets. PC sales in the U.S. fell 7.5% to 15.8 million units and in EMEA fell 6.7% to 25.8 million units.

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Where Will eBay’s Growth Come From?

A recent Forrester report on US online retail sales projected online holiday sales to grow 15% over the year to $78 billion spurred by the availability of features like free shipping, deals and discounts. That may still be a conservative estimate when one compares National Retail Federation’s projections of online holiday sales to grow to $82 billion. In reality, on Black Friday, according to an IBM research, web sales grew 21% over the year as retailers like Amazon and eBay both “siphoned consumers from brick-and-mortar stores”. But surprisingly, eBay’s (Nasdaq: EBAY)  recent quarter’s bigger news was driven by their payment segment business, PayPal.

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BlackBerry Counting on the Emerging Markets

If BlackBerry (Nasdaq: BBRY) was hoping that a name change would improve their performance, then they must have been disappointed so far. But things seem to be improving a bit in the new year. Recently, Pentagon announced plans to purchase 80,000 BlackBerry smartphones as BlackBerry continues to be known as the most secure mobile phone in the market. The new announcement has helped improve their stock price, which had fallen more than 35% last year.

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Pivotal Riding High on PaaS Growth

Cloud computing is expected to be the big driving force in IT spending in the coming years. In fact, it already is. According to a Gartner report, cloud computing will account for the bulk of new IT spending by 2016. Gartner estimates that nearly half of large enterprises will have hybrid cloud deployments by the end of 2017. In another report, IDC maintains a similar understanding. IDC expects global spend on cloud computing to exceed $100 billion in 2014. Within the market, they also predict that companies will start shifting their interests from Infrastructure-as-a-Service (IaaS) offerings to Platform-as-a-Service (PaaS).

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Is Marketo Next on the Acquisition List?

According to a report by research firm Custora, e-mail as a medium of customer acquisition grew from 0.88% in 2009 to 6.84% in 2013. Email marketing is on the rise due to its significantly low cost and ability to reach out on a massive scale. However, the media faces several challenges. Not only does it have weaker customer engagement metrics, but the increased use of smartphones is also hurting its already low click-through rates. Marketers believe that as email marketing campaigns improve, the opening rates will improve as well. Recent reports reveal that opening rates are now hovering around 30%. The increasing importance of email marketing campaigns has also led to product innovations and acquisitions in the space.

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TubeMogul Gearing Up for an IPO This Year

According to an eMarketer report on online video advertising published in early 2013, the spending on online video ad market in the US is projected to grow from $4.14 billion in 2013 to $8.04 billion by 2016, a 25% compound annual growth rate. The growth is driven by the increased adoption of social media services and online video streaming options.

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GrubHub Seamless Taking Local Restaurants to the Internet

According to a research study by Cornell University, 40% of all adults in the US have placed food orders through an online platform. Restaurants are also seeing a growing adoption of online media in their business. Nearly 16% of the restaurants studied had a mobile app, but a mere 35% of these mobile apps let consumers place orders through them. There are a few players in the market who are trying to address this issue.

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