According to Gartner’s third quarter report on global PC shipments, the market fell 0.5% over the year to 79.4 million units. Growth in the mature markets was offset by a decline in the emerging markets. Gartner analysts believe that with tablet penetration crossing the 40-50% range, consumers are going back to PC purchases. Lenovo remained the market leader with 19.8% market share, growing significantly over its 17.7% share a year ago. HP is also seeing some gains as it reported a 4.4% increase in PC shipments to 14.2 million units. Its market share improved from 17.1% a year ago to 17.9% during the third quarter last year.
According to an eMarketer report released last month, the mobile gaming market is expected to surpass the traditional console gaming market in terms of revenues in 2015. Latest market estimates project mobile game revenues to grow 42% over the year to hit $25 billion in 2014. The revenues are projected to increase to $30.3 billion by 2015 and to $40.9 billion in 2017. For the current year, eMarketer expects the number of US smartphone gamers to grow 20% to 116.0 million and account for 70% of smartphone users in the country.
According to an IDC report, the IT consulting market is expected to grow 4.1% annually till the year 2017. The significant reduction in oil prices in the last six months is also believed by the company executives to boost global economic growth that could lead to spending in IT capabilities.
According to a survey by IDG, IT decision makers’ spending on cloud computing is expected to increase 42% this year. Its Computerworld Forecast Study 2015 found that after security technologies, cloud computing will be the highest growth in enterprise spending for organizations with over 1,000 employees. Another report by Market Research Media expects cloud computing to grow 30% annually over the period 2015 through 2020 to be worth $270 billion by 2020. Clearly, there is no getting away from the Cloud.
According to a report by the Toy Industry Association, total US domestic toy sales remained flat in 2013 at $22.09 billion. Despite the flat sales, youth electronic sales recorded the highest growth at 32% to $565 million followed by arts and craft sales growing 14% to $1.16 billion. Outdoor and sports categories were the biggest market with $4.37 billion and grew 1% over the year. The biggest decline was recorded by infant/preschool category and vehicles, both of which recorded a 6% decline.
According to Gartner, the global app monitoring market grew 13% to reach $2.4 billion in 2013. The researcher believes that new companies with simpler models are making bigger waves in the market.
According to eMarketer, the number of mobile Internet users in China is expected to grow 28% annually to 712.4 million over the period 2013 through 2017 . Researcher Analysys expects the mobile game market in China to grow 40% annually from $2.3 billion in 2013 to $8.7 billion in 2017. They also estimate that the mobile marketing market in the country will grow 70% annually from $2.2 billion in 2013 to $18.3 billion in 2017. No wonder Chinese mobile app makers are seeing a strong growth.
According to Care.com, there is a growing demand for care services by families due to the increasing presence of homes where either both parents are working or the single parent is working. The US Census Bureau estimates that such homes now account for 65% of homes in the country. According to research conducted by Care.com, US families spend nearly $243 billion in a year on babysitters, after school programs, tutors, house cleaners, pet sitters, and home-health aides. The company estimates that there are nearly 30 million households in the country that are taking care of adults.
According to local review site researchers, nearly half of all local searches happen on local directories and mobile apps. The researchers have also found that 72% consumers trust online reviews as much as they would trust a personal recommendation from a real person. The strength of the local reviews market is improving competition in the industry.
According to a recent BI Intelligence report, online video ad revenue in the US is expected to grow from $2.8 billion in 2013 to $5 billion by the year 2016. Over the same period, the report estimates, TV advertising will decline 3% annually from $74.1 billion to $68.1 billion. Last December, video ad views doubled to over 35 billion views.