Earlier this month, Microsoft announced the release of Application Insights, a solution to help organizations monitor and track their application performance. The move marks Microsoft’s entry into the application performance monitoring (APM) market. Among its competitors, Microsoft will also have to count Billion Dollar Unicorn club member New Relic.
According to a RnRMarketResearch report, the global customer experience management market is estimated to grow 17% annually over the period 2014 through 2019 to be worth $8.39 billion in 2019. The industry was estimated to be worth $3.77 billion in 2014. Billion Dollar Unicorn club member Zendesk is a leading player in the industry.
According to an eMarketer report, the global advertising market is projected to grow 6% this year to $592.4 billion. eMarketer estimates mobile advertising to account for $64.3 billion of this spend, recording a 60% growth over the year. Total mobile advertising is estimated to grow to $158.55 billion by the year 2018 and will account for 22.3% of the total advertising spend that year. Billion Dollar Unicorn club member InMobi is helping brands realize the potential of mobile advertising.
A Gartner report published last year on the global customer relationship management (CRM) software market projects the industry to grow 15% annually through the period 2013 to 2017. The growth in the industry is estimated to be driven by increasing adoption of cloud based offerings which are expected to grow 22.6% annually over the same period. Freshdesk is a fast growing player in the industry, and was incubated in the 1M/1M program since early 2011. In 2013, Freshdesk joined the 1M/1M Million Dollar club and now, it is aiming for the Billion Dollar Unicorn status.
The online travel industry was in the news lately when travel giant Expedia announced the $1.6 billion acquisition of Orbitz Worldwide. Many believe that this is just one of the many acquisitions to happen in the industry. Vacation house rental firm HomeAway (Nasdaq: AWAY) is one such potential target that is expected to be bought. For now, though, the company has managed to stay independent. But, given their financial performance, I wonder for how long they will be able to sustain themselves.
According to IDC, the global Big Data and Analytics market is expected to grow to $125 billion in 2015. The Big Data growth will be driven by the increasing adoption of mobile devices, social media activity, and the rise of the Internet of Things. Billion Dollar Unicorn club member Cloudera is delivering on this growth by leveraging the power of open-source tool Hadoop for Big Data Analytics.
According to IDC’s Worldwide Business Analytics Software 2014–2018 Forecast, the global business analytics software market was estimated to be worth $37.7 billion in 2013. The researcher predicts the market to grow 9.4% annually over a five year period to be worth $59.2 billion by the year 2018. While bigger players like Oracle and SAP lead the market with 17.9% and 14.9% market share, respectively as of 2013, other vendors are also making their presence felt. Billion Dollar Unicorn club member Tableau Software (NYSE: DATA) is one such player which continues to deliver blockbuster results.
A 2014 report on Customer Experience Management Market by MarketsandMarkets pegs the customer experience market segment to grow from $3.77 billion in 2014 to $8.39 billion in 2019. That translates to an annualized growth rate of over 17% for the five-year period. Here is the story of a leading player in this industry and a Billion Dollar Unicorn Club contender Clarabridge.
There is just no stopping Apple (Nasdaq: AAPL). The company recently announced stellar financial results, another strong growth for iPhone sales, and released the much awaited Apple Watch, marking their entry into the wearables segment.
Twitter (NYSE: TWTR) continues to disappoint the market with their performance. The market is getting anxious about Twitter’s ability to maintain strong financial growth. The disappointing quarterly result announcement and a reducing outlook for the year sent the stock spiraling down. The stock fell 20% soon after their results were accidentally leaked and since then, the stock has been taking a beating.