Carnival In The Cloud: DocuSign has Revolutionized Document Management

In 2014, Forrester conducted a survey of over 400 IT and Line of Business decision-makers across the globe to understand the growing importance of cloud-based Digital Transaction Management (DTM) solutions. Nearly 76% of those surveyed believed that DTM solutions are essential for improving customer experience. In fact 98% of those surveyed believed that paper- and pen-based processes that lead to poor transaction management have led to revenue losses. 37% of companies peg this revenue loss to be in the range of 11% to 25%.

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Billion Dollar Unicorns: Lookout Getting Ready for an IPO

A recent Allied Market Research report forecasts the global mobile security market to grow 41% annually to $34.8 billion by 2020. The market was estimated to be worth $3.4 billion in 2013. San Francisco-based Lookout is a leading mobile device security market player and a prestigious Billion Dollar Unicorn club member.

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Billion Dollar Unicorns: MapR Readies IPO

A recent research report published by Allied Market Research estimates the global Hadoop market to grow from $2 billion in 2013 to $50.2 billion by the year 2020. That translates to a 58% compounded annual growth rate over the seven-year period. The growth is projected to be driven by the software segment which is expected to increase 63% annually. The industry has several Billion Dollar Unicorn club members. Here is the story of San Jose-based MapR.

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Billion Dollar Unicorns: Druva Poised to Produce an Indian Unicorn

Not many successful technology product companies have emerged from India. Data protection solutions provider Druva is one of the first of its kind. Druva still has some way to go before it joins the Billion Dollar Unicorn club. But given its performance thus far, it certainly shows promise.

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Will CA or BMC Acquire Apigee?

According to a recent Forrester report, application programming interface (API) management is a fast growing, albeit, relatively recent IT concern. The issue has gained significant importance due to the growing adoption of mobile applications as the means for consumers to shop and access a company’s goods and services. The market is led by CA Technologies, which entered the sector in 2013 with the acquisition of Layer 7 Technologies. But Apigee is also making its mark felt.

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RetailMeNot is Focused on the Beacon

An eMarketer report released in November 2014 estimated that Internet users of ages 18 and above who redeem a digital coupon or code via any device for online or offline shopping at least once per year accounted for 55% of all US Internet users in 2014. The number of adults redeeming coupons via mobile devices is estimated to grow from 78.69 million in 2014 to 104.11 million in 2016. The increased adoption of the digital coupons will also lead to higher couponing by marketers. The researcher predicts that marketers offering digital coupons will grow from 36.5% in 2014 to 44.5% in 2016.

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Billion Dollar Unicorns: AppNexus In The IPO 2015 Pipeline

According to a Forrester research report released last year, the online digital display advertising spend in the US is estimated to grow to $37.6 billion by the year 2019, compared with $19.8 billion last year. During the same period, Forrester estimates the offline ad market, which includes channels like the cable TV, radio, and television to grow to $239 billion. Within digital advertising, mobile and video advertising are expected to be high-growth segments. Forrester predicts display ads targeted at smartphones and tablets to contribute nearly 40% of all online display ad spending by 2019 compared with 24.4% in 2014. Billion Dollar Unicorn club member AppNexus is providing the market with services to leverage this high growth in Internet advertising.

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Billion Dollar Unicorns: Capital-Efficient StartApp Is A Prospect

According to a recent market research study by the University of Alabama, over 1 billion smartphones are expected to be sold in 2015. Back in 2013, Google’s Android had surpassed 50 billion app downloads and by the year 2014, Apple had recorded 75 billion downloads. These numbers are expected to grow rapidly in the coming years. By 2017, over 268 billion mobile app downloads would be recorded, translating to nearly $77 billion in revenues.

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Billion Dollar Unicorn: Taboola Faces New Competition From Google

The market may be waiting for online content discovery platform and Billion Dollar Unicorn Club member Taboola to go public. But Taboola’s management has no plans to go public soon. Analysts project the content recommendation market to grow from $700 million in 2014 to $3.4 billion by the year 2018. Here is how Taboola is planning to capitalize on that growth.

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Billion Dollar Unicorns: Splunk is Now Targeting the SMB Segment

A 2014 IDC report estimates the Big Data and Analytics market to grow to $125 billion globally during 2015. Growth in applications that incorporate advanced and predictive analytics, including machine learning, is expected to accelerate during the year. These apps are estimated to grow 65% faster than apps without predictive functionality. Billion Dollar Unicorn player Splunk was set up in 2003 to deliver in this market.

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