According to a Gartner report published last year, the application performance monitoring (APM) market grew at a record pace of 15.8% in 2014 to $2.6 billion. Compuware is the market leader with $326.9 million revenues, followed by IBM at $222.6 million. Newer companies are also making their presence felt. The fastest growing vendor in the space was San Francisco-based AppDynamics which reported an impressive 246.5% growth to end last year with an estimated $79 million in revenues.
According to IDC, companies worldwide spend close to $44 billion on storage hardware and software to manage copy data. The copy data management market is estimated to grow 5.4% annually over the period 2013 through 2016. Actifio is a fast-growing company in this field that is expected to go public this year. >>>
According to a PhocusWright report, US travelers spent nearly $23 billion on vacation rentals in 2012. Online booking of vacation rentals had increased from 12% in 2007 to 24% by 2012. The researcher estimated the online share of the market to grow to 30% by the year 2014. San Francisco-based AirBnB is a fast rising online player in the market and a strong IPO prospect for 2016 as well.
Till a few years ago, the flash deals market was a big deal in itself. Companies like Groupon soared into the Unicorn club, riding high on this hype. Other companies like Zulily (Nasdaq: ZU) made the flash deals offering even more attractive by providing niche products. But soon, profitability pressures coupled with high cost of customer acquisition and retention hurt these companies. Many of them have fallen into the unicorpse* status. Zulily may still be worth over a billion dollars, but its valuation has reduced to a fourth since its golden days.
There are quite a few examples of companies that have crashed and turned into a unicorpse* even before reaching the Unicorn status. One such example is that of Care.com (NYSE: CRCM), which was on its way to be a Billion Dollar Unicorn, but sketchy financials have caused the company’s valuation to fall.
We have seen several Billion Dollar Unicorns burning up cash to acquire new customers and jeopardizing their fundamentals. Collaboration software maker Atlassian is strikingly different in this aspect and when it went public on the NASDAQ under the ticker TEAM, it was lapped up. >>>
According to Morgan Stanley analysts, within the US, the volume of loans extended by marketplace lenders have doubled every year since 2010 and grew to $14 billion in 2014. The growth is estimated to continue at 47% annually through 2020. But the fast growth of the industry is coming at a cost. Stricter regulations on the industry have caused investors to be cautious and several players are seeing a transition from the Unicorn to the unicorpse* status. Earlier this year, online lender Social Finance pulled the plug on its IPO plans. Other companies that had already listed like Lending Club and OnDeck (NYSE: ONDK) have seen their valuations fall by as much as 50% since their IPO.
The global enterprise social software market may have been projected to grow 11.3% annually to $8.14 billion in 2019, but the impressive growth rate of the industry is not translating into similar benefits for enterprise social software provider Jive (Nasdaq: JIVE). The company has seen its valuation tumble over the last few years as its erstwhile Unicorn status dwindled to a unicorpse*.
When it launched in 2008 as a daily deals site, Groupon (NASDAQ: GRPN) benefitted greatly from the economic downturn. Within 18 months, it achieved the billion dollar unicorn status. It even turned down a $6 billion acquisition offer by Google in 2010. Shortly after going public in November 2011, it reached a valuation of about $15 billion and a high of $31.14. However, it never hit that level again. Compared to its former self, Groupon is almost a unicorpse* with a valuation of less than $2 billion and a stock price of $3.17. As with most unicorpses, waning interest, high marketing costs, and continuing losses are its main problems. >>>
Sometimes a good offering is not sustainable enough to maintain a Unicorn status. Palo Alto-based Hortonworks (Nasdaq: HDP) is one such example of a unicorn turning into a unicorpse* and then barely working its way back to its IPO valuation. The company is well known for its Hadoop offerings. But after being valued at over a billion dollars, it lost its stature last year. The company has managed to recover some lost ground, and is trading just shy of the billion dollar mark. Like I said earlier, the company needs to deliver with real performance, not just promise, at this point.