Adobe Pushes into Marketing Cloud Services

According to a RnRMarketResearch.com report published last year, the digital marketing software market is projected to grow 17% annually over the five years to reach $56,613.2 million by 2019. The growth in the industry is attributed to the increasing availability of SaaS-based, cost-effective, and easy-to-deploy products that are helping drive adoption of the tools in Small and Medium Businesses.

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2016 IPO Prospects: InMobi May Have Missed the Bus

According to eMarketer, worldwide ad spending is expected to reach $674.24 billion by the end of 2020. Mobile ad spending in the US in 2017 is expected to grow to $77.37 billion or 38.4% of total ad spending. >>>

2016 IPO Prospects: Gusto Expands Beyond Payroll Processing

According to an IBIS World report, the payroll and book-keeping services market in the US is estimated to have grown 7.8% annually over the five year period from 2011 through 2016. The researcher estimates the market to be worth $81 billion this year. While ADP is the largest player in the industry with more than 10% of market share, other smaller players are also making their presence felt.

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2016 IPO Prospects: Avast Software Preparing for a Listing, Yet Again

According to a MarketsandMarkets report, the global cyber security market is projected to grow 10% annually to be worth $170.21 billion in 2020. North America is expected to be the largest market on the basis of spending and adoption of cyber security solutions and services. But, the smaller Latin American and Asia-Pacific regions will witness rapid expansion.

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Billion Dollar Unicorns: TransferWise Makes Money Transfer Simpler and Cheaper

According to a World Bank report, the global remittance market is expected to grow 3.75% annually over the period 2015 through 2017. Another report from LTP estimates that the US is the leader in the global remittance market with a 22% market share of the global remittance volume. The remittance market is dominated by three key players – Western Union, MoneyGram, and Ria. But these established players are facing increasing competition from startups that are able to offer lower fee structures and innovative technologies to provide online and mobile money transfer capabilities. One such new player is UK-based TransferWise, which recently joined the Billion Dollar Unicorn Club.

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Billion Dollar Unicorns: AUTO1 Group Plans International Expansion

According to IBISWorld, the global market for cars and automobiles is expected to grow 2.5% to $9 trillion. Over 65 million new and used vehicles are expected to be sold in 2016 through dealerships, commission agents, and car auctions. AUTO1 Group has gained entry to the Billion Dollar Unicorn Club by targeting this fragmented market. >>>

Billion Dollar Unicorns: GuaHao Targets China’s Healthcare

According to a Deloitte report, healthcare expenditure in China was about $511.3 billion or 5.4% of its GDP in 2013 and it was projected to grow at 11.8% to reach $892 billion by 2018. However, the quality of service remains dismal. China has 1.8 physicians and 1.7 nurses per 1000 people compared to the US average of 2.4 physicians and 10.8 nurses per 1000 people. GuaHao has gained entry to the Billion Dollar Unicorn Club by addressing this gap. >>>

2016 IPO Prospects: Bloom Energy Likely to Stay Private

According to the Department of Energy, the fuel-cell industry grew to $2.2 billion in 2014, up from $1.3 billion in 2013. The $2 trillion a year electric power industry is poised to grow 80% by 2040 while fuel cell market estimates range from $5.2 billion in 2019 to $40 billion in 2022. Bloom Energy is estimated to account for 40% of the large stationary fuel cell market. >>>

Billion Dollar Unicorns: Razer Leads the Gaming Accessory Market

According to Newzoo, global gaming industry revenues were estimated to grow 9.4% to $91.5 billion in 2015. The industry is expected to be worth $107 billion in 2017 driven by gaming on tablets and smartphones. Little wonder then that gaming accessory and platform developer Razer is a member of the Billion Dollar Unicorn club.

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HPE Gets Leaner and Focuses on Hybrid Cloud

According to a MarketsandMarkets report, the hybrid cloud market is expected to reach $85 billion in 2019, up from $25 billion in 2014. That translates to a CAGR of 27%, which outpaces the growth of the overall IT market. Hybrid cloud is a strong focus area for HP Enterprise (NYSE: HPE) after the recent split. HPQ, on the other hand, is continuing to struggle after the split. >>>