Web 3.0 & Viacom (Part 5)

Conclusion Viacom is a formidable force in the youth entertainment segment, especially in music and gaming, particularly focused on teens and young adults. Its kids focused offerings are also significant, although perhaps not quite at the level of Disney. Viacom has entered in an agreement with Yahoo! for a multi-year sponsored search and contextual ads

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Web 3.0 & Viacom (Part 4)

Acquisition Targets In the past one year, Viacom has acquired Quizilla, Harmonix Music Systems, Atom Entertainment, Xfire, and Y2M: Youth Media & Marketing Networks. These acquisitions are strategic and fit well into the Company’s overall theme of youth focused entertainment. Viacom, through its Nick brand, is popular among the kids. Presumably, the Company would acquire

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Web 3.0 & Viacom (Part 3)

Web 3.0 Framework discussion Below is a quick overview of the Web 3.0 framework for the Viacom sites. We have not gone into the details of all the properties, but you can review the Web 3.0 section of this site for detailed discussions on some of the vertical categories, especially Online Music, a Viacom mainstay.

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Web 3.0 & Viacom (Part 1)

Introduction Viacom, Inc. is a leading entertainment conglomerate operating through two segments: Media Networks, which includes MTV Networks and BET (Black Entertainment) Networks, and Filmed Entertainment, which includes Paramount Pictures Corporation and Famous Music. The Company owns some of the most popular entertainment brands in the world including, BET, Famous Music, MTV, VH1, Nickelodeon, Nick

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Online Video Beneficiaries: Synthesis

Online Video is a clear growth market, and many parts of the ecosystem are benefiting as a result. I have done a series called Online Video Beneficiaries, which you can catch up on here: * Online Video Beneficiaries: Introduction * Online Video Beneficiaries: Polycom * Online Video Beneficiaries: Cisco * Online Video Beneficiaries: 3Com?

Web 3.0 & McClatchy (Part 5)

Conclusion McClatchy is in the business of publishing newspapers, which is in turmoil due to the falling advertising and circulation revenues, and McClatchy is a victim of that trend. Falling real estate, auto, jobs and personal advertisements have resulted in the sharp fall in vertical classified revenues. McClatchy is trying to recover. The key reasons

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Web 3.0 & McClatchy (Part 2)

Vertical Strategy McClatchy, in partnership with Belo Corporation, Gannett, Tribune and The Washington Post Company owns Classified Ventures. Classified Ventures’ objective is to collectively capitalize on the revenue growth in the online classified advertising categories of automotive, apartments, and real estate. McClatchy’s various positions in the verticals are sometimes held by the company itself, often

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Web 3.0 & McClatchy (Part 1)

Introduction The McClatchy Company is the third largest newspaper company in the United States. The Company publishes 31 daily newspapers and approximately 50 non-dailies across 29 locations in the United States. The prominent newspapers from the Company include the Miami Herald, the Kansas City Star, the Charlotte Observer and the Sacramento Bee. McClatchy also owns

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