Business Model Most women’s sites earn money mainly from ad revenues, and also from subscriptions and products sold through their sites. According to comScore Media Metrix, advertisement revenues for the women’s sites are forecasted to grow at 19% in 2007 but iVillage has grown its ad revenues by 46% in 1Q 2007 and 40% in
Top Players and Rankings With more and more women going online for quality content on health, beauty, parenting, shopping, entertainment, dating, etc. there is a rising demand for women’s portals. Some of the top sites for women are iVillage, BellaOnline, Handbag and Janemag. Style, fashion, beauty, shopping sites are very popular among young college going
Overview Women have made their presence felt on the Internet and if you don’t believe it then check the numbers below. Today, 51.7% of Internet users are women and they are growing. In 2006 the total number of women online in the US was 93.9 million compared to 88 million males. According to eMarketer, currently
By Robert Lowry, Unitus Microfinance is a powerful, sustainable way of reducing poverty. However, despite its tremendous strength, it’s just not available to enough people. Three decades after Muhammad Yunus started giving microloans to women in the village near his university in Bangladesh, fewer than 20% of the world’s working poor have access to basic
In a previous post, I discussed Time Warner’s digital media strategy. In this one, I will analyze their move into Ad Networks, via an investment in Adify, a small company providing technology infrastructure services for building and running ad networks. [If you are new to the field on online advertising, please read my interview with
By David Stoker, Guest Author Whenever ‘MicroFranchising’ is mentioned a prominent example is cited: the Scojo Foundation. It was recently highlighted in the January 2007 edition of the Economist and in an article by Swaminathan S. Anklesaria Aiyar in the Economic Times entitled MicroFranchising: the Next Big Thing. Scojo brings reading glasses to the poor