Business Model Online health sites earn majority of their revenues from advertising and sponsorship programs. They also earn revenues by licensing and retailing products through their site. WebMD (Nasdaq: WBMD), the leading portal for online health, for example, saw its advertisement and sponsorship revenues grow by 45% to $52.4 million and licensing revenues increase by
Top Players and Rankings With more and more users going online for quality content on health, fitness, medication, and expert advice, there is a rising demand for healthcare portals. Some of the top sites for health are WebMD Health, NIH.gov, MSN Health, Yahoo! Health and EverydayHealth. Health queries, medication, symptoms are very popular among users.
Overview Online Health is definitely attracting eyeballs and the recent data released by comScore proves it. On an average, 31% of the total U.S. Internet users or 55.3 million U.S. Internet audience visited health information sites each month during the first quarter of 2007. The online health segment grew by 12% in 2006. These sites
Web 3.0 formula discussion (4C, P, VS) Context Most auto sites are targeted at meeting specific user needs. I liked the contextual split of new and used cars on Yahoo! Auto. This apart, users can find localized listing of car dealers. I would like auto sites to include special sections for first time buyers or
by Cal McElroy, Guest Author Maps, and their cousins satellite images, are getting a lot of attention these days. In the past past two weeks there have been some interesting articles in Wired, New York Times and The Province, a daily newspaper in British Columbia, Canada (that covered the GeoWeb Conference last week, in Vancouver,
Overview Researching and dealing in Automobiles on the Internet is in the fast lane. According to a survey conducted by Burst Media in May 2007, 71.9% of in-market respondents use the Internet to research automobile models that they plan to either purchase or lease. Men (75.8%) use the Internet more than women (64.9%) to research
M&A and VC activity Match.com, a business unit of IAC, acquired edodo in China and Netclub in France in February this year. Match operates 35 country sites in 15 languages. The deal will add 4 million subscribers to Match.com’s already existing 15 million. In January 2007, Meetic acquired DatingDirect, a UK online dating site, for
Web 3.0 formula discussion (4C, P, VS) Here, we will take a look at the Web 3.0 aspects of online dating sites. Context As we mentioned earlier, Context for dating sites is becoming increasingly more focused and nichy, as sites look for different avenues to differentiate. Some popular contexts that are emerging are Seniors, Gay,