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- The Accelerator Conundrum
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- The Future: End of Capitalism
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web 20
6 Startup Lessons For 2007
Interesting article about hyper-segmentation at Read/Write Web: Let us take a look at the social networks available for parents; in this category alone we have Cafe Mom, Maya’s Mom, MothersClick, MommyBuzz, MTV’s ParentsConnect, Famster, and Minti. The niche for parenthood seems to be taken. Yet, it can further be broken down to, say, “Grandparents”, “Stay
Condenast Flips Online
Teenagers are trendsetters and early adopters, and they total 33 million in the U.S. They are also aspirational in nature. They prefer to stay ahead of the pack. Research shows that 67% of the teenagers in the U.S. own a mobile phone and 45% of them have iPods. 32% of the teenagers play computer or
IBM’s Entry into Social Networking
Smart move, as IBM enters social networking. Anyone who has experience with large enterprises, knows, how tedious it is to locate people with the right expertise. Thus, I envision a LinkedIn equivalent which serves less as a tool for recruiters to find candidates, but more as an internal expertise locator, should be an absolute killer
Segments & Lifestyles: Working Women
Here is a report on the state of the internet in terms of targeting the Working Women demographic, a highly desirable segment, yet seemingly somewhat underserved from an advertising inventory point of view. Some possible positionings for content and services that would capture the attention of this audience: – A Personal Shopping service for the
Eager Parents
Here’s our report on Parents from the Segments and Lifestyles Series. 2007 could well be the year of the networked parents. Only other parents have the patience to listen to the endless details of kids’ stories that every parent has and wants to share, making this is a terrific social networking category! And given how
Who Would Have Thought?
Imagine you are a venture capitalist, and some little punk entrepreneur comes in and presents a business plan that projects that little kids would be adopting virtual pets. Instead of parents having to clean poop and puke, when children come calling for a chocolate lab puppy, they would introduce the little ones to virtual pets.
Blogging: Time versus Money
Chris Anderson in The Long Tail writes a good analysis on the amount of time we’re all putting in to Blog, and not paying attention to the ad dollars : DON’T QUIT YOUR DAY JOB. He quotes : An interesting tidbit from Guy Kawasaki’s wrap-up of his first full year blogging. Note that his blog
Online Focus Groups
Robert Young writes a very pertinent piece: For Social Networks, 2007 is all about MONEY. College Kids & Teenagers, two very important demographics within the social networking phenomenon, could, however, be effectively monetized and advertising dollars from Coke, Pepsi, Nike, GAP, Adidas, Bebe, Cover Girl, etc. can easily be harnessed by acknowledging the fact that
