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Blogging: Time versus Money

Posted on Friday, Jan 5th 2007

Chris Anderson in The Long Tail writes a good analysis on the amount of time we’re all putting in to Blog, and not paying attention to the ad dollars : DON’T QUIT YOUR DAY JOB.
He quotes : An interesting tidbit from Guy Kawasaki’s wrap-up of his first full year blogging. Note that his blog has been consistently between the 35th and 45th most popular in the world, according to Technorati, and made only $3,350. Traffic: 2,436,117 page views for an average of approximately 6,200/day, or about 180,000 page views/month.

To compare with the bigger bloggers, I believe, Om Malik’s doing over 6 Million page views / year, and about $500k / year in revenues.

If you have any question about why Guy should care, understand that $500k is material for him. Since his Garage.com is a relatively smallish fund, he doesn’t make the $1-$3 Million / year salary (a dear friend recently called these grand VC salaries Venture Welfare). And book royalties are okay sources of revenues, but unless you have a Da Vinci Code or a Harry Potter in your hands, most of the money is still going to publishers.

If I am not wrong, Guy could actually convert his Blog to if not his primary revenue source, but certainly a serious secondary revenue source. His switching out of Google to FM could well get him there. What do say, Guy?

My experience with Blogs, I have to say, has led me to a point where I need to definitely cut back the time that I invest in it, and find some efficient way of getting traffic, as well as monetizing. Hence, one of my new year resolutions is to find a channel that provides me with both. I am having a lot of discussions along these lines right now, which have been educational for sure. I will write in due course, how I see some blogging networks developing, as a result of what I am learning.

Needless to say, it is neither my primary source, nor my secondary source of revenue, but for sure, if I am to continue to invest energy into the activity, it needs to become, at least, a tertiary source!

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Hello Sramana,
I’m not sure if you hint at stopping this blog, but if you ever do so please publish all the content here in a book or something. This IS an invaluable resource to tons of us back in India — you are in a strange way part of our perception of the developed economies. I’ll be missing your blog, but at least find solace reading the printed version when the e-form is no more.
Another note: Please think about spreading the word around about this blog, you address concerns which are unique and is meant for a huge section of people — the entire indian engineering/kpo/bpo clan for example. It’s roughly a million people we are talking about, all of whom have every reason to read this blog. How many actually know that there IS such a resource available? I am not sure.

Arka

Arka Sunday, January 7, 2007 at 2:31 AM PT

I’m not, Arka. Just saying that I need to limit the time investment. This blog has resulted not only in work related to the blog itself, but also a dealflow that I don’t quite have the bandwidth or business model to support. In the last 3 months, I have averaged 25 deals a month, with entrepreneurs sending me stuff to evaluate, requests for advice, support, fund-raising and business development. I have tried to be responsive, but at this point, I need to come up with a business model that allows me to get involved in these deals, without the time investment feeling like philanthropy!

At any rate, many thanks for your kind words.

Sramana

Sramana Mitra Sunday, January 7, 2007 at 2:12 PM PT

[…] At the conclusion of my post Blogging: Time vs. Money, I said that I would write about how I see blogging networks evolving in the future. […]

Sramana Mitra on Strategy » Blog Archive » Blogging Networks Sunday, January 7, 2007 at 2:39 PM PT