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Google Great at Monetizing Crap

Posted on Wednesday, Jun 27th

I had lunch with the co-founders of an ad network startup on Thursday. I will keep their identities anonymous, but I cannot help quoting one of them, as he put his finger on one of the biggest problems plaguing Google AdSense: It is great at monetizing crap, but offers absolutely no premium for high quality

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Om Malik: Pioneering Blogs (Part 10)

Posted on Sunday, Jun 10th

Om discusses his vision for the company. SM: When you look at the scaling of the company, what is your vision? Where do you want to take it? OM: I want Giga Omnimedia to be a proper publishing company. Just like companies publish magazines and newspapers, we publish a web / blog hybrid. Just think

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Why Bancrofts May Say ‘Yes’ to Murdoch

Posted on Thursday, Jun 7th

Rupert Murdoch wants Dow Jones. The Bancroft family realizes that they are falling behind. Even though, they own the Wall Street Journal, America’s most important business newspaper and website, they have not been able to capitalize on the brand enough amidst upheavals due to the Internet. Murdoch sees the opportunity to build a global Business

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Ask to Compete with Google AdSense?

Posted on Friday, May 25th

Josh Catone has written an interesting post on ReadWriteWeb which discusses Ask’s plans for an AdSense alternative. :: Ask.com will reportedly be launching an Adsense competitor to all web publishers by the end of the year. This, I think, is an area that Google dominates which is currently ripe for competition (more so than search).

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CNN’s Local Ambitions

Posted on Tuesday, May 22nd

WSJ reports: “In a strategy shift, CNN, known primarily for national and international news, announced a deal that will allow it to offer more local news on its Web site and, it hopes, land a bigger slice of the fast-growing market for local online ads. The deal, with Internet Broadcasting, a privately held Minneapolis-based company

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Defying Google: Adify CEO, Russ Fradin (Part 16)

Posted on Monday, May 21st

The discussion below is more specific to my own blog, and since I happen to be an Adify customer, I asked Russ some details about what are some of my options – current and future. I choose to publish it because I am sure there are other bloggers out there who would find this information

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Online Advertising: More Acquisitions

Posted on Friday, May 18th

Acquisitions in the online advertising world continues, as WPP Group buys 24/7. WSJ reports: “Ad agency WPP Group agreed to buy online marketing services company 24/7 Real Media for $11.75 a share, or about $649 million. The deal demonstrates the rapidly rising interest in companies that help broker online ads. 24/7 Real Media offers search-marketing

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Defying Google: Adify CEO, Russ Fradin (Part 14)

Posted on Thursday, May 17th

SM: Are you getting the visibility at the right level of executive sponsorship at these large media companies? RF: I can tell you there are a lot of very senior folks at Washington Post that I have personally met. Beyond just them, deciding to build a network is a very important decision for a brand.

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