Zynga’s Thought Leadership In Immersive Advertising

Besides Yelp, Zynga is another online player that appears to be waiting to cash in on the IPO market. Analysts expect Zynga to file for an IPO by the end of this month. Meanwhile, the company is busy launching new games and creating attractive marketing tie-ups in the entertainment industry.

New Products At Google And Facebook Put The Ball In Yelp’s Court

Till now, the online local listings player, Yelp.com, has successfully managed to avoid Google’s buy-out overtures and other competition while remaining a private player. This may change. After declaring their intentions last year to stay private, Yelp has finally started evaluating the option of going public. According to management, an IPO now will give the

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Revenue Sharing A Good Strategy For Zillow

The real estate market in the U.S. does not seem to be on the verge of any recovery. In a survey conducted by Trulia and RealtyTrac.com of 2,018 homeowners across the country in April of this year, 54% of the surveyed population believes that the housing market recovery will take another two and a half

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Lack Of New Model Drags On iPhone Sales At Verizon

There were high expectations from the Verizon iPhone, awaited with great eagerness. Though it did lead to strong first quarter results for Verizon, the phone’s release on Verizon hasn’t affected AT&T as much as it was expected to. AT&T sold 3.6 million iPhones, up by a million, with iPhone churn unchanged, while Verizon sold 2.2

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LivingSocial Monetizing Splendidly

Earlier this month, Groupon’s IPO news was accompanied by market’s revised valuation assessments pegging the company to be worth $30 billion. I believe that their highly unprofitable performance may bring their valuations down to more realistic levels. But, one cannot deny the strength of their business model that has helped them to achieve such fast-paced revenue

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For-Profit Education Sector Taking Huge Hit

The for-profit educational sector continued to face tighter scrutiny amid high student loan default rates, high interest rates, big debts, and accusations of “deceptive marketing practices.” Recently, the Department of Education (DoE) announced its final interpretation of the rule of gainful employment, which were less severe than anticipated. The new rules are aimed at protecting both

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ERII Holds On; Long-Term Hold

The Organisation for Economic Co-operation and Development (OECD) estimates that nearly 1.1 billion people lack access to safe water, and 2.6 billon people lack access to basic sanitation. Given below is a map of water stress present in the world today as published by the worldwatercouncil.org.

Athenahealth, Healthcare IT Sector Show Strong Growth

According to a report released earlier this year, the U.S. Electronic Health and Medical Records 2009-2015 – Meaningful Use Spending Forecast and Analysis, by IDC Health Insights the electronic health record (EHR) market was estimated to be worth $1.98 billion in 2009. These projections cover software license and maintenance costs for products that meet meaningful use

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