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- The Accelerator Conundrum
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ExactTarget Rides Email Marketing Wave
According to a Forrester report, U.S. Interactive Marketing Forecast, 2011 to 2016, total advertising spend in the U.S. is expected to grow to $77 billion. In 2011, spending on interactive channels, which includes display advertising, search, email, mobile, and social media advertising, accounted for 16% of advertising spending. These channels’ contribution is expected to grow
Netflix’s Quarter From Hell
According to the latest comScore report on online video viewing for December 2011, 182 million U.S. Internet users watched online video content. On average, 23.2 hours of content were watched per viewer. A total of 43.5 billion videos were viewed online by U.S. Internet users. The figures translate to an impressive 85% of the U.S.
Golden Apple
After a brief fumble last quarter, Apple is back with a bang. The new version of the iPhone has been met with strong acceptance, and Apple beat Android phones in the U.S. to become the leading smartphone device in the market. According to Kantar Worldpanel research, iPhone sales grew 128% in the last quarter of
Yahoo In Disarray, Business Declining
Yahoo’s management changes continue. The company recently replaced former CEO Carol Bartz with ex-PayPal executive Scott Thompson, and a few weeks later, co-founder Jerry Yang stepped down from the board. But it is not just senior leadership that is leaving; Yahoo is also losing out on market share as they fail to match up to the
IBM Focuses on Analytics
Earlier this year, Gartner released their report on worldwide IT spending, and the numbers don’t look so good. The analyst downgraded growth expectations in 2012 from 4.6% to 3.7%, attributing the decline to continuing global recession, the euro crisis, and the impact of Thailand’s floods on hard-disk drive production. Spending on IT products and services in
Why Is Microsoft At 52-Week High?
Microsoft estimates that last quarter, consumer PC sales fell 6% over the year. Surprisingly, the decline was led by the falling sales of netbooks, which are being replaced by iPads and the recently released Kindle Fire. Excluding sales of netbooks, PC sales would have reported growth of 2% last quarter. A year ago, netbooks accounted for
Online Advertising Will Overtake Print in 2012
According to eMarketer’s latest report, this year, U.S. online advertising will exceed print-based advertising spending for the first time. Online advertising spending is projected to grow 20% this year to $40 billion, while print advertising is expected to decline 6% over the year to $33.8 billion. Last year, online advertising revenues also grew more than
Amsterdam-Based AVG Files For IPO On NYSE
Last week, antivirus maker AVG Technologies filed with the SEC to list on the New York Stock Exchange for an IPO. The Amsterdam-based company was founded in 1991 to keep computer systems safe from virus attacks. Today they help more than 106 million consumers across 185 countries ward off online attacks and provide real-time defenses