Following Facebook’s IPO debacle, the market has been somewhat wary of the listing of other IT companies. But recently listed SaaS enterprise IT service management player, ServiceNow, has put concerns to rest for its IPO. Of course, the SaaS IPOs are very different animals from the social media IPOs like Facebook. For one thing, subscription-based
According to Gartner, the worldwide security software market grew 7.5% in 2011 to $17.7 billion. The increase was driven by increased adoption by small and medium businesses (SMBs). Last year, Symantec, McAfee, and Trend Micro remained the biggest players in the market and together accounted for 34% of the market share. But smaller players continued
According to a Gartner report, global spending on the Software-as-a-Service (SAAS) market is projected to grow 17.9% this year to $14.5 billion. The market is projected to be worth $22.1 billion by the year 2015. The North American SaaS market is projected to grow from $7.8 billion last year to $9.1 billion this year, while
According to the recently released Global Online Gaming Report 2012 by researcher yStats.com, global online gaming revenue is projected to grow by more than 10% annually from 2010 through 2016. A report by DFC Intelligence pegs the online gaming market to be worth $18 billion worldwide. Online gaming publisher Trion Worlds Inc. is counting on
According to Everest Group’s Market Vista: Q1 2012, during the first quarter, the global outsourcing and offshoring market transaction volumes remained relatively flat with 441 outsourcing deals compared with 433 transactions signed a quarter ago. First quarter global transaction volumes increased 11% sequentially to an all-commodity volume of $3 billion, with growth being driven from
Online video service Hulu has put aside all IPO plans. It is instead concentrating on growing its presence in the market. As of May 2012, Hulu reported close to 38 million viewers, of which more than two million were subscribers of the paid service, Hulu Plus. Also in May, Hulu reported 25.6 million viewers averaging
According to a research conducted on virtual events, analysts have found that during the past year, more than 60% of marketers increased spending on such events. The survey revealed that the majority of businesses have never hosted a virtual event, and only 28% of those surveyed were comfortable with hosting one. The overall size of
As part of my sales 2.0 case studies, I introduced Brainshark, a provider of an SaaS platform that helps organizations create, narrate, share, and track online multimedia presentations. Analysts expect that Brainshark may now be deciding whether to start an IPO process. Let’s take a look at how the business has fared so far.