Adobe Continues to Grow its Digital Marketing Suite

According to Technavio, the global digital marketing spending is estimated to grow 9% annually over the next four years. Adobe (Nasdaq: ADBE) is counting on this growth trend as it continues to expand its digital footprint in the market.

Apple Counting on New Releases to Revive Growth

Apple (Nasdaq: AAPL) has been struggling for a while now. It has just reported the third consecutive quarter of revenue decline. The results were weak primarily due to the saturated smart phone market that is causing a slowdown in iPhone sales.

Twitter Counting on Video to Tweet it Back to Life

Twitter’s (NYSE: TWTR) quarterly performance sounds like a broken record. Quarter after quarter, the social media company has failed to meet expectations. Earlier this week, it reported its latest quarter’s results and it was the slowest quarterly revenue growth since it went public.

Billion Dollar Unicorns: Paytm Plans Rapid Expansion

According to a Zinnov research report, India’s mobile commerce market is estimated to grow to $19 billion by the year 2019 from $2 billion in 2015. The growth is being driven by smartphone sales supported by a wave of low-cost handsets. Cisco’s reports estimate that the number of smartphone users in India will grow nearly five

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Billion Dollar Unicorns: ForeScout Does Not Want To Go Public Yet

According to Gartner, the global spending on information security was estimated to grow 5% in 2015 to $75.4 billion. The increase in spending was driven by government initiatives, increased legislation, and high-profile data breaches. Campbell, California-based ForeScout Technologies is a rising star in the industry and a recent entrant to the Billion Dollar Unicorn Club.

Apple Poses Threats For Amazon on Multiple Flanks

After four consecutive quarters of good results, analysts sent Amazon’s (Nasdaq: AMZN) stock down in the dumps. Last week, the company reported disappointing results for the quarter and the outlook wasn’t impressive either.

2016 IPO Prospects: Slack Prepares to Communicate with the Market

According to an IDC report, the enterprise social networks and collaboration market is estimated to grow $800 million to $4.5 billion by 2016. The growth in the market is due to the continued benefits that organizations are seeing in terms of improved utilization of resources through better employee productivity and communication.

2016 IPO Prospects: Medallia Bootstrapped First, Raised Money Later

According to a MarketsandMarkets report, the global customer experience management market is estimated to be worth $4.36 billion in 2015. The market is expected to grow 20% annually over the next five years to be worth $10.77 billion by 2020. The growth in the market is driven by the increasing adoption of newer channels such

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