Billion Dollar Unicorns: HubSpot Acquired 9 Smaller Start-ups

According to a research report by WARC and Moore Stephens, the global MarTech budgets have grown 44% last year to $99.9 billion with about 23% of marketing budgets now spent on MarTech in the UK and North America. Billion Dollar Unicorn HubSpot (NYSE:HUBS) continues to see rapid adoption of its services as well.

Billion Dollar Unicorns: Will Ping Identity List or Be Acquired?

According to a Market Research Engine report, the global Identity and Access Management Market is expected to grow 12% over the next few years to $14.5 billion by 2021. Denver, Colorado-based Ping Identity is a leading player in the segment that has had an interesting run so far.

Billion Dollar Unicorns: Qualys Acquires 1Mby1M Company Adya

According to a Research and Markets report, the global security and vulnerability management market is expected to grow 9.3% over the next few years to $13.7 billion by 2026. Earlier this week, cloud-based security player Qualys (Nasdaq: QLYS) reported its upbeat fourth quarter results. Qualys also recently announced the acquisition of a 1Mby1M company Adya.

Billion Dollar Unicorns: SurveyMonkey Should Do A Platform Strategy

According to a recent report, the global online survey software market is estimated to have grown 12% annually over the period 2014 to 2018 to $2.8 billion in 2018. The industry is estimated to grow to $5.7 billion by the year 2020. Billion Dollar Unicorn SurveyMonkey (Nasdaq: SVMK) recently reported its fourth quarter results that

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Billion Dollar Unicorns: Apptio Decides to Go Back to Being Privately Held

IT Business Management firm Apptio has had a roller coaster ride in the past few years. Founded in 2007, Apptio had listed on the Nasdaq in 2016. The company continued to gain valuation while being listed. But last year, it agreed to be acquired by private equity firm Vista Equity Partners in a move that

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Billion Dollar Unicorns: Pluralsight to Focus on Enterprise

According to a Research and Markets report, the global education technology market is estimated to grow 15% annually during the period 2018 to 2024. The growth is expected to be driven by academic institutions who are providing off-campus licenses for software, repositories for courses and study materials, and online course catalogs. Cedar Valley, Utah-based EdTech

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Billion Dollar Unicorns: Spotify Eyeing Podcasts

According to an Edison Research report, nearly 73 million people in the US listen to some form of podcast on a monthly basis. While podcasts have been around for a while, the service gained popularity in 2014 following the release of an investigative documentary called Serial that provided different views on a murder investigation and trial.

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Billion Dollar Unicorns: Proofpoint Steadily Building Through Acquisitions

According to a Markets and Markets research report, the global cyber security market is expected to grow at a CAGR of 10.2% from $152.71 billion in 2018 to $248.26 billion by 2023. The growth is expected to be driven by the growing need for cloud-based solutions among SMBs. Sunnyvale-based Proofpoint (Nasdaq: PFPT) is a cloud-based

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