According to eMarketer, digital ad spending will surpass TV ad spending by 2017. TV ad spending is expected to grow to $72.01 billion in the US by 2017 while the total digital ad spending will grow to $77.37 billion. By 2020, digital ad spending in the US is projected to grow to $105.21 billion.
According to Analysys International, China’s online recruitment industry grew 31% over the year in the fourth quarter of 2015 to RMB 1.24 billion (~$200 million). Sequentially, the market grew 12% over the quarter. The high growth market is helping create new Billion Dollar Unicorn members. One such player is executive talent focused Liepin.com.
In December last year, hyperconverged storage provider and Billion Dollar Unicorn club member Nutanix filed to go public. The company was expecting to go public earlier this year. But given the weak market conditions, it has still not listed. Many in the technology sector are waiting for it to go public to determine what the
Open source integration software vendor Talend has gone against the trend. In what has been seen as a tough market for IPOs, Talend had a strong IPO. It opened trading on the NASDAQ exchange under the ticker TLND at $27.66 after pricing its IPO at $18 and raising $94.5 million.
According to a Gartner report published earlier this year, the global cloud application services, which consists of Software-as-a-Service (SaaS) offerings, is expected to grow 20% this year to $37.7 billion. The market is estimated to have grown 16% in 2015 to $31.4 billion. This growth is attributed to the shift in the models of software vendors
The flash sales or discount sites sector was once a cool sector that saw several billion dollar unicorns like Groupon, Gilt Groupe, LivingSocial, and Zulily. But as the sector’s appeal fades, these unicorns are turning into unicorpses*. The latest addition to the unicorpse list is One Kings Lane, which was recently bought by Bed, Bath
According to eMarketer, 15 million US adults are expected to use ride-sharing services, a 20.5% y-o-y increase. However, the sector is maturing with no more booming growth rates. While the segment is expected to grow through 2020, the rate of growth is expected to shrink to single digits by 2018.
According to a MarketsandMarkets report, the cyber security market is projected to grow 10.6% annually over the next five year period to be worth $202.36 billion by the year 2021. The industry is estimated to be worth $122.45 billion this year. The report projects the highest growth in the application security market.