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Expertise Location (Part 2)

Posted on Tuesday, Mar 27th

[Part 1] We’re talking with Charles Armstrong. One of the reasons I have chosen this topic is that I believe, it is one of the best applications for the enterprise to leverage web 2.0 principles. Charles Armstrong is Founder & CEO of Trampoline Systems. An ethnographer turned technology entrepreneur, Charles studied Social & Political Science

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Online Ad Spend Beneficiaries

Posted on Monday, Mar 12th

Last week, the Interactive Advertising Bureau reported that online ad sales rose 32% to a record $4.8 billion in the last quarter. That would put the estimated run rate at about $20-25 Billion for the year 2007. The Interactive Advertising Bureau and PricewaterhouseCoopers announced that Internet advertising revenues for 2006 are estimated at $16.8 billion,

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Geni: Addictive, Yes, BUT $100 Million Valuation?

Posted on Tuesday, Mar 6th

George Zachary just invested $10 Million in Geni at a $100 Million valuation. Geni has already received a lot of coverage, so instead of reiterating its basics, let me just point you to a few: Venturebeat, NextNet, Techcrunch . It’s certainly not first to market. Acc. to Venturebeat, “Geni is the latest in a long

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Leapfrog’s Turnaround Strategy

Posted on Thursday, Mar 1st

Leapfrog (LF) seems to be in desperate need of a turnaround. Given how good a brand it has, this is a sad state of affairs. The company has had a recent CEO change, and I am happy to see that the new recruit comes from the Online world. My own thesis on Leapfrog is that

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Cisco, not Adobe acquires FiveAcross?

Posted on Friday, Feb 9th

Cisco buys Five Across, and enters Social Networking. Much as I applauded their previous purchase, Scientific Atlanta, which, judging by the recent earnings reports, is paying off, this one seems to be a frowning moment. That said, I like the FiveAcross value proposition a great deal. I wrote this piece called Media Shuffles back in

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Condenast Flips Online

Posted on Wednesday, Feb 7th

Teenagers are trendsetters and early adopters, and they total 33 million in the U.S. They are also aspirational in nature. They prefer to stay ahead of the pack. Research shows that 67% of the teenagers in the U.S. own a mobile phone and 45% of them have iPods. 32% of the teenagers play computer or

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Online Focus Groups

Posted on Friday, Jan 5th

Robert Young writes a very pertinent piece: For Social Networks, 2007 is all about MONEY. College Kids & Teenagers, two very important demographics within the social networking phenomenon, could, however, be effectively monetized and advertising dollars from Coke, Pepsi, Nike, GAP, Adidas, Bebe, Cover Girl, etc. can easily be harnessed by acknowledging the fact that

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