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Cisco, not Adobe acquires FiveAcross?

Posted on Friday, Feb 9th 2007

Cisco buys Five Across, and enters Social Networking. Much as I applauded their previous purchase, Scientific Atlanta, which, judging by the recent earnings reports, is paying off, this one seems to be a frowning moment.

That said, I like the FiveAcross value proposition a great deal. I wrote this piece called Media Shuffles back in October, and covered players like Five Across and GoingOn. (Others in the category are iUpload and Pluck.) For them, being inside Cisco’s umbrella would be a big benefit, and they should be able to convince some major media players (Business Week, WSJ, NYT, Merc, Economist, Post …) to create user generated content networks around their brands using its capabilities.

I had pegged this as an Adobe acquisition though, and am blindsided by Cisco picking them up. I also think, Adobe goofed up again!

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Do you know any of the other providers of social community software like five across, iupload etc? Have you been following leverage software etc.?


Mukund Friday, February 9, 2007 at 5:32 PM PT

Hi Mukund,

I know some, not all. Why don’t you give us a tutorial on who are the other players and what their market positions are?


Sramana Mitra Friday, February 9, 2007 at 6:05 PM PT

Here are some relevant providers:

Mukund Mohan Sunday, February 25, 2007 at 5:19 AM PT