Deal Radar 2008: Local Marketers

As startups invent new business models to monetize their offerings, one that has become popular is the Cost Per Action (CPA) model. Here’s a company that is trying CPA in the local advertising market.

Deal Radar 2008: Fliqz

Online video has led to the internet becoming a richer medium, and has created many beneficiaries in the infrastructure sector. Here’s a company that wants to add to that momentum. Fliqz provides companies with video solutions for their websites or social networks.  These tools help increase a site’s traffic, create an interactive experience for its viewers,

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Rules for Bootstrappers (Part 5)

By Greg Gianforte, Guest Author With so much of the world becoming standardized and interchangeable, there is little to differentiate your business from a legion of other companies. Except, that is, the special effort of backup support you provide to all your customers.

Rules for Bootstrappers (Part 4)

By Greg Gianforte, Guest Author The bootstrapper will inevitably come up against a stream of seemingly insurmountable problems. This is when the Unconventional Mindset comes into play. Your motto on all these occasions must be, “There is always another way.” In the Herculean task you are undertaking—starting a business from scratch—conventional wisdom does not apply.

Rules for Bootstrappers (Part 3)

By Greg Gianforte, Guest Author This week’s post addresses marketing, an often misunderstood aspect of starting and running a business. Marketing is not a euphemism for sales. Marketing’s primary role is to engage in activities that make sales more efficient and shorten the sales cycle.

Rules for Bootstrappers (Part 2)

By Greg Gianforte, Guest Author People have different reactions to those who are careful with their money. As a bootstrapper you can expect a mixture of admiration, denigration, and even open contempt for those you encounter in business if you push, and push again, for price reductions, cost savings, and expense elimination.

Deal Radar 2008: Dimdim

Dimdim is a web-based conferencing service. Unlike other online conference platforms, Dimdim does not require users to download any client – a big win over the competing offerings from WebEx, Adobe, and GoToMeeting.

Top 15 Tips For Bootstrappers

This past week I talked with Greg Gianforte, founder and CEO of RightNow and author of Bootstrapping Your Business. Today, to go along with my new Forbes column, I have more bootstrapping tips from serial entrepreneur and storyteller extraordinaire Cree Lawson. Cree says: