Sramana: Let’s bit about that first customer and how you got up and running. What were the dynamics of getting your foot in the door in that industry? Bill Follet: Our business plan had to be adjusted almost immediately. We decided that if we were going to attract the right kind of customers, we would
Maria Haggerty and Bill Follett are the founders of Dotcom Logistics, the premier distribution partner for dot-com businesses. The company was founded in 1999 when online distribution was a significant challenge. Maria is a graduate of the University of Houston and spent five years at Arthur Andersen prior to founding Dotcom Logistics. Bill is a
Sramana: If there is a small company looking to launch a new game on your platform, what kind of terms would you offer them? Lon Otremba: I won’t go into specifics, but we will offer a more favorable revenue share. They get greater than 50% of virtual goods revenue share, and we will share ad
Sramana: What are you doing to be a game changer in this space? Lon Otremba: We are introducing the idea of how brands can live in our environment in ways which are appealing beyond games. We could introduce a major brand like American Express into our environment through a payment mechanism or through a virtual
Sramana: When you market to your audience, do you have to do revenue sharing? Lon Otremba: If we are marketing we do not have to do revenue sharing because we are acquiring users directly. If AOL decides that they want to feature our games in their environment simply because our games monetize well, then we
Sramana: What is your market reach? Lon Otremba: We are consistently running 10 million unique players a month. That is growing rapidly. We had 8 million just three months ago. The trajectory we are on now is one that we hope will provide us with 30 million monthly players by January or February. Sramana: How
Sramana: Where did your journey go after Muzak? Lon Otremba: After I left I joined New York Angels and I was looking at a few other situations where I could be a good fit. In the mean time I became an investor and board member in both Internet media companies as well as medical technology
Sramana: Once you realized that the large corporate environment of a place like Procter and Gamble was not for you, what did you do next? Lon Otremba: I was offered the opportunity to get into the media business with a company that published trade magazines. It was an opportunity to sell magazines and make more