Sramana: In the 1M/1M program we teach company and product positioning religiously. Our mantra is to not spray and pray. Dean Stoecker: I think one of the key lessons for entrepreneurs is to be willing to say no. I can remember listening to my father when he was a kid, and he frequently told people
Sramana: When you started off as system integrators, what were the systems you provided services for? Dean Stoecker: Our offering focused on cloud-based analytics applications ranging from media optimization to real estate site analytics. That was all based in the cloud. We were doing cloud services before the term was coined. Interestingly enough, we had
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Dean A. Stoecker is chairman, CEO and founding partner of Alteryx, a leading software developer and a pioneer of agile business intelligence technology with analytics. Prior to Alteryx, Dean led business development efforts for Integration Technologies, a systems integrator, where he helped develop technology that automated
Sramana: I agree that if small businesses have to handle their own logistics, it is another hindrance to their growth. My recommendation to smaller e-commerce companies is for them to outsource their logistics. I’m not sure if you are the right place for those types of companies to go to, however, because your standards are
Sramana: How would you handle very small startup companies? Would you like to hear from them? Maria Haggerty: Absolutely. If there is a small company with a great idea, then we would love to talk to them. We have a very small company that was founded by young woman with no VC backing. She is
Sramana: How have you ran your sales operation? Do you have telesales or some sort of sales force? Maria Haggerty: We are putting a lot of focus on growing our business this year, which has resulted in us developing our first real marketing and sales program. Up until 2012, every customer that we have brought
Sramana: How did you manage the financial engineering of the company? Maria Haggerty: We raised $5 million in the early stages from angel investors. Our angel investors put money into the company through 2004. Sramana: Raising $5 million from angel investors is quite substantial. Who did you raise that money from? Maria Haggerty: We started
Sramana: How did your third and fourth years of business look? Maria Haggerty: As we continued to build the business and grow, we continued to build out our sales team. Our first real break came in 2004. Bill had served as chairman of the board of Lighthouse International, and I was a co-chair of a