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- The Startup Velocity Question
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Moving a Technology Company from Israel to America: Perfecto Mobile CEO Eran Yaniv (Part 4)
Sramana: Given that you were facing a tricky market with uncertain revenues, how were you able to finance the cash requirements to keep your human capital? Eran Yaniv: We did not have enough revenue coming in to keep the status quo. When you make the right decisions financially and organizationally, then your VCs will appreciate
Moving a Technology Company from Israel to America: Perfecto Mobile CEO Eran Yaniv (Part 3)
Sramana: How did you finance the company? Did you get the VCs to finance the concept? Eran Yaniv: That is an interesting question. The concept we had in place that we were going to use to target mobile developers needed some engineering development. It did not need too much, but to prove the concept we
Moving a Technology Company from Israel to America: Perfecto Mobile CEO Eran Yaniv (Part 2)
Sramana: What was the premise on which you founded Perfecto Mobile? Eran Yaniv: I have two small stories from my past that I can tell to answer that question. When I worked for Converse, we would develop instant mobile applications for mobile operators in the U.S. We developed them in Israel and then came here
Moving a Technology Company from Israel to America: Perfecto Mobile CEO Eran Yaniv (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Eran Yaniv is the CEO and founder of Perfecto Mobile, a company which provides cloud based mobile testing, automation, and monitoring products and services. Prior to founding Perfecto Mobile, he was the vice president of product marketing at Comverse America. He also served as the general
Building a SMS API Company from London: Nexmo CEO Tony Jamous (Part 7)
Sramana: I see a lot of virtual organizations emerging in the startup space. We are a virtual organization ourselves. In your opinion, what are some of the pros and cons of running a company in that model? Tony Jamous: My experience is that it depends on the person. When I first hired the first few
Building a SMS API Company from London: Nexmo CEO Tony Jamous (Part 6)
Sramana: What were the major business milestones of 2012? Tony Jamous: First and foremost, we turned profitable and cash flow positive. We were a small team of 10 people. Our model has a lot of success with high volume senders because we let them cut out the middleman. We target the existing market first and
Building a SMS API Company from London: Nexmo CEO Tony Jamous (Part 5)
Sramana: What was your gross margin on the $2 million of revenue that you generated? Tony Jamous: Our business is wholesale. The industry average margin is 17%, and we are in that range. Sramana: You presumably had some funds available to you from your revenues. Were you profitable at that point? Tony Jamous: No, we
Building a SMS API Company from London: Nexmo CEO Tony Jamous (Part 4)
Sramana: Can you talk about the technology required to accomplish the SMS market arbitrage? Typically VCs don’t like to invest in pure arbitrage model companies. How did you convince them you were a technology company as opposed to an arbitrage company? Tony Jamous: The arbitrage was our minimum viable product. We did not have a