Sramana: Essentially you had to reposition yourselves in the marketplace. Where did you find your sweet spot? Aydin Mirzaee: We decided to focus entirely on the super niche market and dominate that particular market before moving on. That would let us be a big fish in a small pond, and we would worry about the
Sramana: What specifically did he want built for $10,000? Aydin Mirzaee: He wanted a system built for students to upload their business plans and presentations to a website for a business plan competition. The judges would be able to see the business plans and provide feedback and evaluation through the website. The website owner would
Sramana: What was the initial iteration of FluidWare? Aydin Mirzaee: The first iteration was interesting because it was based on my former company. I had been trying to raise venture capital, and everyone told me that I had to get money from the Valley. It is easy to say, but I did not understand it.
Sramana: Did you start this company right after college? Aydin Mirzaee: No, I actually started working at Nortel. They were a pretty big deal when I graduated in 2006. My first three months at Nortel were amazing. I was learning every day, exploring new things and ideas. After three months I learned everything I needed
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Aydin Mirzaee is the co-CEO and co-founder of Fluidware (formerly Chide.it), an Internet software company which offers feedback solutions in the form of FluidSurveys and ReviewRoom. Prior to co-founding Fluidware he was the CEO of bOK Systems Corp, and he also has experience working R&D at
Sramana: What does your ecosystem look like? Who are some of the other players in this market? Eran Yaniv: The other players are partners that can resell and provide partners on top of our platform. That can include companies like Accenture and the other major players in this market. There are a lot of those
Sramana: When it comes to the device platform, where do you see the maximum activity? Does it roughly correlate with the market share of the operating systems? Eran Yaniv: I don’t think there are any surprises. It correlates very nicely with the operating systems. As a specific platform, the iPhone 5 is a highly utilized
Sramana: How has your company developed over time? Since you evolved into an enterprise product, how has your deal size changed? Eran Yaniv: I can give you an example. There is a company on the retail side that started with us using a $500 a month subscription. When we looked at their usage, we saw