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A Successful Corporate Innovation Effort in HealthcareIT: Bruce Johnson, CEO of GHX (Part 1)

Posted on Monday, Jul 8th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Bruce Johnson is the CEO and president of GHX, the world’s largest electronic trading exchange for healthcare. Prior to being named CEO in 2007, Johnson served as the company’s chief operating officer, with previous responsibilities at GHX including the leadership of business development, professional services, sales,

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Building an App Platform Company from the Netherlands: Mendix CEO Derek Roos (Part 7)

Posted on Sunday, Jul 7th

Sramana: You have a strong company with roots in the Netherlands. If you started looking for companies to acquire, would you find anything of interest in the Netherlands? Derek Roos: Possibly. We are not in a mode to do acquisitions, but there is a lot of talent and some very creative companies in Amsterdam. I

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Building an App Platform Company from the Netherlands: Mendix CEO Derek Roos (Part 6)

Posted on Saturday, Jul 6th

Sramana: What other strategic decisions were made in the process of penetrating the US market? Derek Roos: One of my priorities after moving to the States was to build out a senior, experienced, management team. Before we made the move it was me and my founding partners. We were young, first time executives and we

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Building an App Platform Company from the Netherlands: Mendix CEO Derek Roos (Part 5)

Posted on Friday, Jul 5th

Sramana: What was your pricing model prior to the shift into SaaS? How did you adjust that model when you moved into SaaS? Derek Roos: Prior to our SaaS model, we sold perpetual licenses for the use of our platform. The price would depend on the number of applications that would be deployed on the

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Building an App Platform Company from the Netherlands: Mendix CEO Derek Roos (Part 4)

Posted on Thursday, Jul 4th

Sramana: How many VC funds were operating in Amsterdam? Did you know them well? Derek Roos: There are very little options in the Netherlands. There are a lot of angel investors but we were looking for an institutional investor and there are a handful of institutional investors there. There are maybe 10 at most. It

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Building an App Platform Company from the Netherlands: Mendix CEO Derek Roos (Part 3)

Posted on Wednesday, Jul 3rd

Sramana: Let’s talk about the rest of your team. You were in business school, but you had technical co-founders. How did this team come together? Derek Roos: At the company that I was working for while I was going to business school, there was another individual there who became my co-founder. He had a technical

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Building an App Platform Company from the Netherlands: Mendix CEO Derek Roos (Part 2)

Posted on Tuesday, Jul 2nd

Sramana: What specifically do you mean when you say application development? Are you talking about web applications or mobile applications? Derek Roos: Both, actually. When we say applications, we are talking about business applications. The Mendix app platform means web and mobile at the same time. Our vision for applications is that it should not

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Building an App Platform Company from the Netherlands: Mendix CEO Derek Roos (Part 1)

Posted on Monday, Jul 1st

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Derek Roos is the CEO if Mendix, an enterprise app platform company looking to bridge the gap between business and IT, making business application development dramatically easier, faster and collaborative. Derek earned a master of science degree in business administration from Erasmus University, Rotterdam. He is

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