Sramana: You said you have 70 people working on this project. Tell me a bit more about how you have built the team. Jana: There was no pool of people that I could go hire from who had done this before. You have to find and curate an amazing product that has a story. Our
Sramana: How did you fund the startup? Jana: I put it on my personal American Express card at first. I covered the first month of product myself. We have never taken any funding, and we have never taken on any investors. We also never had any startup capital. I was able to quickly pay myself
Sramana: You spent five months working a full-time job and working your starup business in parallel. What were you able to accomplish in those five months? Jana: Since our deals start at 9 a.m., I would be at my desk job at work. I would take a break at work and make sure every deal
Sramana: What is the business model? Jana: The business model itself is extremely demanding. The name of the company is Steals.com, and we have four niche daily deal websites that cater to women. The first one I started is BabySTEALS.com. We launch one new steal every 12 hours at 8 a.m. and 8 p.m. Pacific
Sramana: Is that what drove you to become an entrepreneur? Jana: As I drove away, I realized that I was a capable, smart girl who had been through harder things in life. I was perfectly capable of coming up with something that I would be able to do from home and make enough of an
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Jana Francis is the co-founder of Steal Network, an interactive marketing company that delivers top-quality brands and products one day at a time to their online communities of women through the websites babySTEALS.com, scrapbookSTEALS.com, kidSTEALS.com, and sheSTEALS.com. Before founding Steal Network, Jana spent her career specializing
Sramana: How does your affiliate market help entrepreneurs grow their business? Carl Theobald: Affiliates are really a reflection of how this new online world is not only leveling the playing field for start-ups, but providing the resources for entrepreneurs to focus on what they do best and outsource the rest. In this case, they can
Sramana: It seems that many of your mid-market customers could be coming in through the self-service channel as well. Have you found that to be the case? Carl Theobald: That is a very good point. Our self-service channel is a very good sales tool. Software AG is a customer of ours that came to us