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Successfully Navigating a Slow-Growth Healthcare IT Industry for 10 Years: Stan Nowak, CEO of Silverlink (Part 7)
Sramana: How are your investors navigating the length of the investment? Have they switched between funds? Stan Nowak: I have been impressed with my investors. They are patient, and nobody is running for the exits. We see the best days for the company right in front of us. The consumer influx from the Affordable Care
Successfully Navigating a Slow-Growth Healthcare IT Industry for 10 Years: Stan Nowak, CEO of Silverlink (Part 6)
Sramana: What did you accomplish over the next 18 months with the funds that you raised in your Series B? Stan Nowak: We focused on customer growth and segment growth. We started spreading across the market a little differently. We understood the dynamics of the healthcare marketplace. Between 2003 and 2006, a significant element of
Successfully Navigating a Slow-Growth Healthcare IT Industry for 10 Years: Stan Nowak, CEO of Silverlink (Part 5)
Sramana: You were raising money in 2003, which was not a great time in the technology industry. What was the reaction from industry? Stan Nowak: We spent time in Boston, Connecticut, and New York. It was definitely not an easy time to raise money. Our first fundraising was with a firm we had a prior
Successfully Navigating a Slow-Growth Healthcare IT Industry for 10 Years: Stan Nowak, CEO of Silverlink (Part 4)
Sramana: When you signed your first $25,000 contract for that first 90 days of service, how many patients did that cover? Stan Nowak: Our model was about 50 cents per target. That would have allowed that client to reach out to 50,000 patients at that time. Sramana: That is a good business model that I
Successfully Navigating a Slow-Growth Healthcare IT Industry for 10 Years: Stan Nowak, CEO of Silverlink (Part 3)
Sramana: We have found that if you fail to get a validated idea going with whatever resources you have, it is very difficult to raise additional money. Stan Nowak: I could not agree more. It was not just the money. It was the investment of sweat equity. During that angel-funded period, my partner and I
Successfully Navigating a Slow-Growth Healthcare IT Industry for 10 Years: Stan Nowak, CEO of Silverlink (Part 2)
Sramana: When you were starting Silverlink, did you envision it being a consumer-facing product? Stan Nowak: Yes, we envisioned it being a consumer product that we could sell through channels. Unfortunately, at that time in the marketplace there were no well-developed channels. There were no social media channels, and consumer markets were very expensive to
Successfully Navigating a Slow-Growth Healthcare IT Industry for 10 Years: Stan Nowak, CEO of Silverlink (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Stan Nowak is the founder and CEO of Silverlink, a healthcare consumer outreach company. Under Stan’s leadership, Silverlink has developed a flexible communications technology, proprietary analytics capabilities and a team with deep industry expertise. Stan’s background includes more than 22 years of general and executive management
Built to Enjoy in Utah: Jana Francis, Founder, Steals.com (Part 7)
Sramana: I think what you have done is fantastic. Our ecosystem has created a talent war for the same people. There is talent everywhere and there are different niches and lifestyles. Being able to carve out a niche like you have is a fantastic HR strategy. Jana: Two of employees had a goal of working