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Built to Enjoy: Aptify CEO Amith Nagarajan (Part 5)
Sramana: What was in the association product portfolio? Amith Nagarajan Associations are an interesting animal. They do a lot of different things, but in spite of that even the largest global associations are fairly small by commercial standards. Our largest customers today might have 200 million dollars of revenue which is considered small or medium
Built to Enjoy: Aptify CEO Amith Nagarajan (Part 4)
Sramana: Two years into the company, you started to get consulting revenues. What was the ramp from that revenue from those projects, and how did you staff them? Amith Nagarajan I don’t remember the exact revenue amounts. I know in 1996 we achieved over 1 million dollars in revenue total. We had significant revenue growth
Built to Enjoy: Aptify CEO Amith Nagarajan (Part 3)
Sramana: What was your first product? Amith Nagarajan The first product suite that I built were component tools that allowed people to build user interfaces more rapidly. Back then it was based purely on Microsoft Windows. It evolved quickly from there. Sramana: What path did you follow to get the company launched and find your
Built to Enjoy: Aptify CEO Amith Nagarajan (Part 2)
Sramana: What led you to found the company that early? Amith Nagarajan There were two things. Early on in life I knew I wanted to be an entrepreneur and I had tried my hand out at a few different types of jobs ranging from banking to retail. I felt that my creativity and my desire
Built to Enjoy: Aptify CEO Amith Nagarajan (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Amith Nagarajan co-founded Aptify in 1993. Aptify provides association and membership management software and solutions globally. Prior to founding Aptify, Amith worked in the R&D laboratories at Hewlett-Packard in Palo Alto, California. He graduated from California Polytechnic State University in San Luis Obispo, California, with a
Building a Fat Startup: From Israel to Silicon Valley, Qwilt CEO Alon Maor’s Journey (Part 7)
Sramana: Let’s talk about strategic partnerships. What kinds of deals do you look for? Alon Maor: This is an interesting point you are bringing up. A startup should always consider strategic partnerships because it is very difficult to know what the best channels into the market are. Strategic partners can help you get into the
Building a Fat Startup: From Israel to Silicon Valley, Qwilt CEO Alon Maor’s Journey (Part 6)
Sramana: You hired two sales people to do market discovery, or essentially to develop a list of 100 potential customers. Talk to me about the characteristics of these two sales people? Typically they need very precise tools to sell. Early stage sales is not quite as clear and this takes a different type of sales
Building a Fat Startup: From Israel to Silicon Valley, Qwilt CEO Alon Maor’s Journey (Part 5)
Sramana: You were starting your company in Israel and you talked to Silicon Valley VCs. What requirements did they put on you? Alon Maor: They did not put any location requirements on us. We had the philosophy that if you want to build a global company, then you can have a top-level engineering and product