Ido Schoenberg is the chairman and CEO of American Well Corporation, a provider of online healthcare and telehealth visits. Ido has a lengthy track record of successfully leading technology companies in the healthcare field. In 1996, together with Phyllis Gotlib, he co-founded iMDSoft, a provider of enterprise software that automates hospital critical care units. He
Sramana: Can you talk through your team building process? I’m interested in how you have built your executive team and how your location has influenced that process. Sinclair Schuller: We have talked a bit about our location but one thing I want to point out is that we are not bent out of shape when it
Sramana: What strategies are you working on now? Sinclair Schuller: One important lesson for any startup is to learn the direct sales model. Once you understand the buying model and the basics of your sales process, then you immediately start to look for leverage. Intuition will lead you to partners or channels that give you
Sramana: I am a big fan of opening companies outside of Silicon Valley. I think there can be some definite advantages. For one, you did not have to fight the talent war that companies in the Valley have to fight. Sinclair Schuller: After having started a company outside the Valley, I am also a fan
Sramana: Would it be fair to say that VCs in your neck of the woods don’t see a lot of fundable deals? Sinclair Schuller: Deal flow in upstate New York is very shallow. The typical flow for VCs was from New York City. Most of their deals were consumer oriented. Sramana: In a way, that
Sramana: You established your company and got it funded in upstate New York. That is not one of the entrepreneurial hubs in the country. Can you describe the environment and what it was like to get a company off the ground in that area? Sinclair Schuller: It was less challenging than we thought it would
Sramana: What did you do after you left Morgan Stanley? Sinclair Schuller: I went to work for a startup in upstate New York that focused on help desk software. I worked as a Java developer inside of a really small company. At Morgan Stanley I experienced software development in large enterprises, so it was a
Sinclair Schuller is the CEO of Apprenda. With his two co-founders, Schuller has secured $16 million in VC funding to date. Investors include NEA, Ignition Partners, and High Peak Ventures. Apprenda delivers private and public PaaS to enterprise developers. Sinclair serves on multiple venture networks and speaks nationally on the topics of enterprise IT efficiency,