Sramana: What is your most successful game title, or your sweet spot, for the casual gaming audience on the PC? Keela Robison: There are three key gaming sub-genres within casual gaming that we enjoy a lot of success with. We have a franchise title in time management games. Our franchise title is “Delicious,” and it
Keela Robison is the VP of GameHouse and is responsible for distribution and storefront businesses at the company. GameHouse is a division of Networks and operates leading PC casual games app stores, including GameHouse.com, Zylom, and Atrativa. GameHouse also markets and distributes multimillion-dollar casual game franchises in all the leading mobile app stores, including Google
Sramana: Who was your first customer? Ido Schoenberg: Our first client was Blue Cross Blue Shield of Hawaii, followed by Blue Cross Blue Shield of Minnesota. Since then we have added a significant number of payers. If you look at the number of lives our systems cover today, you will find that number hits the
Sramana: Among the benefits you are bringing to the space is the ability to become a bridge to the EMR systems. Ido Schoenberg: EMR is very important, and that is an example of one area where we do highly integrated with a backbone facility. If you are a WellPoint member, you want to make sure
Sramana: Are you trying to compete with the existing healthcare network and provide a more efficient means of delivery? Ido Schoenberg: The last thing in the world we want to do is compete with the existing delivery network. The important distinction between us and many of our competitors is that we believe the existing system
Sramana: When did you establish American Well? Ido Schoenberg: American Well was founded 7 years ago. Sramana: What was the market situation like, and what gaps did you identify to start American Well? Ido Schoenberg: After Roy and I sold CareKey, we knew we wanted to do something else. This time we looked for a
Sramana: You have described several different progression points in healthcare IT. Have you seen multiple companies created in the marketplace to address each point? Ido Schoenberg: Some aspects of it, such as EMR [electronic medical records], spawned an entire industry, with multiple businesses competing. In other spaces there were niche players like iMDSoft. Healthcare IT
Sramana: You have been immersed in the healthcare IT space since 1996. Could you give me an overview of the major trends and evolutions you have witnessed in that industry? What is your analysis of the progression of the industry leading up to this point? Ido Schoenberg: It has been a fascinating journey to say