Sramana: You had the vision for DudaMobile but left SAP in 2010. What happened during the in-between years? Itai Sadan: After I had been relocated to Palo Alto to work in the SAP headquarters, I brought Amir into SAP to work on my team. We were both working in Palo Alto for SAP when I
Sramana: How long did you work for SAP? Itai Sadan: I worked for them for six years. During that time I was relocated to Palo Alto, where I spent most of my time. Even within a large company like SAP, I found a way to build my own little startup environment. I have always felt
Itai Sadan is the founder and CEO of DudaMobile, a company that turns desktop websites into mobile sites. Itai has over 10 years of experience in business development, partner management, program management, and development. Prior to founding DudaMobile, Itai was a director at SAP, where he managed the SAP Discovery System program and was in
Sramana: Where do you see the industry going, and what trends are you seeing? How do you position GameHouse to address those trends? Keela Robison: Overall the market has definitely moved toward mobile. Facebook is no longer the primary development platform. Facebook is still big, and there are great reasons to work with them because
Sramana: It sounds like you are a legitimate strategy for small studios that develop casual games for PCs and mobile environments and enable them to get a substantial reach into an audience. Keela Robison: Absolutely. That is our core value proposition. We help smaller studios take their game to a large audience of customers who
Sramana: How do you cross-promote within your own game titles? Keela Robison: We will identify a time management player among our catalog and make a recommendation to that player for them to check out a similar game from one of our partners. Sramana: When you look at your relationship with the studios, how many studios
Sramana: What percentage of your titles are your own and what percentage are third-party titles across both your PC and mobile businesses? Keela Robison: Our own titles are not the core focus for my side of the business. We have a fairly significant effort in terms of what GameHouse does for social casino games. That
Sramana: What is the split between those who pay to play and those who you monetize through advertising? Keela Robison: We don’t make those particular numbers public. I will say that it is very similar to a mobile environment where the 90/10 rule is generally accepted. In that case, 90% of the users are not